校园营销资源示例：四川省-成都市 成都外国语学院 校园QQ空间广告-校园营销资源介绍

成都外国语学院 校园QQ空间广告-校园营销资源介绍

学校标签

本科,语言类,民办

男女比例

男生:18.88%-女生:81.12%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:76.82%
国内升学率:11.46%
出国率:7.96%
以上数据来自2020年就业质量报告

媒体优势

在校园营销矩阵中，QQ空间常被忽视，但其实则是兼具温度、用户黏性与转化能力的优质媒介。作为长期聚集95后、00后等Z世代群体的平台，QQ空间不仅用户基数庞大，更保持着高活跃度——这种天然的年轻用户属性，让它成为品牌穿透校园社交圈、触达核心目标群体的重要入口，完美契合品牌年轻化的布局需求。
QQ空间的核心价值，在于它是大学生群体专属的私人化内容社交场。当品牌将活动信息、产品亮点植入QQ空间的说说、日志或图片时，内容不会像传统广告那样显得突兀，反而能融入学生的日常社交语境：一张活动现场的背景墙照片、一段互动游戏的短视频、一份打卡签到的图文记录，都可能随着学生的发布，出现在其好友的动态流中，自然引发点赞、评论与转发。这种原生内容式植入，精准贴合了Z世代对真实社交的偏好，避免了硬广带来的抵触感，为口碑传播埋下天然伏笔。
借助QQ空间开展校园推广，可挖掘三大核心机会：
高效引流转化：在空间内容中嵌入活动预告、报名链接、扫码入口或专属优惠券，能让被内容吸引的学生即时完成看到-参与的转化链路，无需跳转多平台，大幅降低决策成本，完美承接广告营销快速引流的功能；
圈层曝光扩散：若内容具备互动性与话题性——比如校园春日打卡挑战晒出你的学习神器，便可能触发学生的自发转发，不仅能被好友反复看见，还能通过好友的好友渗透至更广泛的校园圈层，实现传播范围的裂变式增长；
强亲和力建立：QQ空间本身是学生展示日常、分享心情的个人阵地，品牌在此出现，更像是融入学生生活而非推销产品。这种陪伴式曝光能弱化商业感，让品牌以更亲切的形象走进学生心智，为后续品牌信任感的建立奠定基础。
要让QQ空间真正释放营销价值，需在创意与内容打磨上深耕：标题需具备吸引力，比如校园奶茶节免费喝！空间晒单再抽免单，快速抓住学生注意力；图文或视频内容需贴合Z世代审美，色彩明亮、构图简洁，比如活动现场的热闹场景、产品的实用场景展示；文案语气要贴近校园语境，多用学生熟悉的表达，避免生硬的官方话术；更要设计可晒性强的内容——比如定制化的打卡模板、高颜值的互动礼品，激发学生主动分享的欲望，推动UGC内容的产生；同时加入有奖互动机制，如评论说说你的校园故事抽周边转发@3位好友解锁活动福利，让学生从被动浏览转为主动参与，强化内容的传播力。
QQ空间的运营还需与线下校园场景深度联动，构建全域营销闭环。在线下，可通过食堂桌贴、操场围栏、路演现场物料或宣传海报，预告QQ空间的互动活动，比如现场拍照发空间，带话题可领小礼品；在线上，将线下活动的现场照片、学生体验视频、互动瞬间整理成空间内容发布，让未到场的学生也能通过好友动态感知活动热度；这种线下触发-线上传播-二次引流的链路，能让品牌在学生的线上社交与线下体验中形成双重曝光，进一步加深记忆沉淀。
在校园广告、校园推广与校园营销的整体架构中，QQ空间承担着线上内容阵地、社交流量入口、转化通道的三重角色。它不仅能补充其他线上平台的传播缺口，更能以温情社交的特质，拉近品牌与Z世代的距离。只要持续以创意内容为核心，保持与学生的高频互动，让品牌自然融入空间的社交语境，QQ空间便不再是简单的信息发布平台，而是能为校园营销注入温情与活力、助力品牌实现品效合一的关键触点——最终让品牌从被看见升级为被喜欢、被传播，在Z世代心智中留下深刻印记。

学校介绍

成都外国语学院是国家教育部批准设立的全日制普通本科院校，前身是四川外国语大学成都学院，创办于2000年，2023年9月经教育部批准更名为成都外国语学院。学校是四川省130多所高校中唯一的专业外国语高校，致力于创建高水平、国际化、应用型外国语大学。

学校现有成都、宜宾两个校区，占地面积1400多亩，校园湖光山色、风景宜人、空气清新，建筑风格中西合璧，自然人文环境交融辉映，是读书治学、成长成才的理想园地。

作为四川及西部地区重要的外语资源和人才基地，学校开设本专科专业65个，其中有30个外语类专业，涉及16门外语，6门外语在四川省高校中独一无二，形成了以外语学科为主，文学、经济、管理、艺术、教育等多学科协调发展的学科专业体系。学校现有1个国家级一流本科专业，5个四川省本科高校一流本科专业，4个四川省本科高校应用型示范专业，4个四川省民办高校重点特色专业，外国语言文学学科入选四川省贡嘎计划培育学科，2023年获批硕士学位授予立项建设单位。学校是中国高等教育学会外语教学研究分会理事单位、中国高校外语慕课联盟理事单位、教育部“三进”工作试点高校等，多次在第三方机构的相关高校排行榜中获评外语类、文学类第1名。

学校坚持人才强校战略，拥有一支德才兼备、爱岗敬业、教学优异的专任教师队伍，常年聘有16个外语语种的外籍教师。现有教育部教指委委员、四川省委省政府决咨委委员、四川省高校教指委委员、新文科教指委委员、课程思政教指委委员、全国优秀教师等10多人。近3年来，教师荣获省级以上教学比赛奖项100余个。

学校坚持办应用型大学，以“外语+”“+外语”相互融合，培养学生成为就业有实力、工作有能力、发展有潜力、个人有魅力的优秀应用型人才。现面向全国27个省（市、自治区）招生，在校生24000余人；设有12个二级学院，建有8个新文科实验室组群、100余间实验室，获评省级实验教学示范中心、省级大学生文科实践基地等。办学以来，学校育人质量广受好评，多个语种专业过级率超全国平均过级率20余个百分点；近三年，320多名学子在省级以上专业比赛中屡获冠亚军、特等奖、一等奖等奖项；每年有15%左右的本科毕业生成功考研，在第三方机构和媒体的排行榜中，学生深造率名列前茅。学校已培养6.5万余名优秀人才，广受用人单位欢迎，就业率保持在同类高校前列，获评“四川省高校毕业生就业工作优秀单位”，广大校友遍布五洲四海，涌现了一大批在各行各业取得突出成就的优秀校友。

学校曾获得四川省人民政府教学成果奖二等奖、四川省社会科学优秀成果奖二等奖等，近两年立项省部级科研项目10多项，厅局级科研项目160余项。出版校刊《外语教育与应用》（第七辑)（第八辑）两辑，获CNKI系列数据库（中国知网）全文收录。教师发表SCD和核心论文130余篇，出版著作27部（本）。

学校坚持国际化办学，已与全球24个国家的120多所高校建立了友好合作关系，开设了适应各语种各专业的本升硕、双学位、专升本、专升硕、交换生等留学项目，以及带薪实习、境外就业等就业项目，每年有500余名学子赴海外留学深造和实习就业，其中一批学生获国家留学基金委全额奖学金、匈牙利国家奖学金、韩国政府奖学金等资助；先后招收了9批来自俄罗斯、韩国、意大利等国的外籍留学生；每年都有众多各国的政府官员、领事馆官员、高校校长等来访交流；选派了众多在校学生参加中日韩领导人峰会、成都大运会、世界军运会、中阿论坛等重要外交外事活动。学校还是“中国（四川）援外医疗队葡萄牙语培训基地”“白俄罗斯教育部白俄罗斯留学预科中心”“亚洲教育论坛国际教育交流基地”。

“明德玉成、融通中外”，成都外国语学院将全面落实立德树人根本任务，坚持质量立校、特色强校，立足四川、服务西部、面向全国、通达世界，着力推进内涵式高质量发展，努力创建高水平、国际化、应用型外国语大学！

Chengdu International Studies University (CISU) approved by the Ministry of Education is a full-time general undergraduate institution. Chengdu Institute Sichuan International Studies University, the predecessor of CISU was established in 2000. In September 2023, it was officially renamed Chengdu International Studies University with the approval of the Ministry of Education. Among more than 130 higher education institutions in Sichuan Province CISU is the only specialized foreign language university committed to building a high-level foreign language university featuring application and global vision.

The university boasts two campuses in Chengdu and Yibin covering a total area of over 1,400 mu (approximately 93.33 hectares). Characterized by the beautiful lakes and mountains, pleasant scenery, fresh air, buildings that embody Chinese and western styles, as well as the harmoniously integrated natural and cultural environment. CISU is a paradise for scholarly pursuits and personal growth.

In Sichuan and western China, as a crucial foreign language resource and talent base, the university offers 65 undergraduate and 3-year diploma programs, including 30 foreign language programs, covering 16 foreign languages with six language programs solely offered among Sichuan’s higher education institutions. The multiple-discipline system, with foreign languages as the main focus together with literature, economics, management, arts, education, etc. develops in a coordinated manner. The university has 1 national first-class undergraduate program, 5 provincial first-class undergraduate programs, 4 provincial application-oriented demonstration programs, 4 provincial key characteristic programs in the private HEI realm. Its discipline of foreign language and literature has been included in the list of Gongga Plan for the “Double First-Class” Construction of Higher Education Institutions in Sichuan Province. In 2023, it was approved as the Institution Undergoing the Construction Phase for Master’s Degree Conferral. The university is a member of the Foreign Language Education Committee of China Association of Higher Education. It is also a directorate member of China MOOCs for Foreign Studies as well as one of the pilot universities for the “Three-Entering” Work of the Ministry of Education. On multiple rankings of relevant higher education institutions by third-party institutions CISU has ranked first in both foreign language and literature categories.

The university adheres to a talent-driven strategy. Morally upright, talented, and excellent in teaching is a dedicated team of teachers that the university boasts. It employs foreign teachers for 16 different foreign languages throughout the year. Among the faculty, there are members of the Higher Education Teaching Steering Committee under the Ministry of Education, members of Sichuan Province’s Higher Education Teaching Steering Committee, members of the New Liberal Arts Education Steering Committee, members of the Ideological and Political Education Steering Committee, and more than 10 national outstanding teachers. In the past three years, teachers have won over 100 awards in teaching competitions at the provincial level and above.

The university is committed to running an application-oriented university, integrating “foreign languages +” and “+ foreign languages”, so as to cultivate students to become equipped with strong employment capabilities, work skills, development potential, and personal charm for growing into excellent applied talents. It now recruits students from 27 provinces (municipalities directly under the central government, and autonomous regions) across the country. The university, with over 24,000 students, comprises a total of 12 schools and 8 new liberal arts laboratory clusters. With more than 100 laboratories, it has been rated as a provincial-level experimental teaching demonstration center and a provincial-level practice base for college students in the humanities. Since its establishment, CISU has been highly praised for its quality of education, featuring the passing rates of several language majors exceeding the national average by more than 20 percentage points. In the past three years, more than 320 students, in professional competitions at the provincial level and above have won championships, grand prizes, and first prizes. Approximately 15% of our graduates successfully pass the postgraduate qualification exam each year and in the rankings of third-party institutions and media, the rate of students pursuing further studies is among the top. The university has cultivated more than 65,000 outstanding graduates, who are widely welcomed by employers and the employment rate is at the forefront of similar colleges and universities. These achievements earn the university the award of “Excellent Institution for Graduate Employment Work in Sichuan Province”. Its alumni are spread all over the world, and a large number of outstanding alumni have made significant achievements in various industries.

The university is committed to an international approach to education having established friendly cooperative relations with more than 120 universities in 24 countries around the world. It offers a variety of study abroad programs suitable for all languages and majors such as master’s degree programs, dual degrees, undergraduate promotion, junior college to master’s degree, and exchange student programs as well as paid internships and overseas employment opportunities. Every year, more than 500 students go abroad for further study, internships, and employment. Some students have received full scholarships from China Scholarship Council Hungarian national scholarships and scholarships from the ROK government. It has successively recruited 9 batches of students from Russia, ROK, Italy, and other countries. Every year, many foreign government officials, consulate officers and HEI presidents visit for exchanges. Many students have been selected to participate in the China-Japan-Korea Leaders’ Summit, Chengdu Universiade, the World Military Games, the China-Arab Forum, and other important diplomatic and foreign affairs activities. The university is also a “Training Base for Portuguese Language of China (Sichuan) Medical Aid Team Abroad”, “Belarusian Ministry of Education Belarusian Study Abroad Preparatory Center”, “International Education Exchange Center, Education Forum for Asia”.

With “Creditable Integrity, Indomitable Refinement, Scholarly Excellence, Universal Vision” as the motto, Chengdu International Studies University will fully implement the fundamental task of moral education and adhere to the principles of quality-oriented education and characteristic development. CISU, rooted in Sichuan and serving western China, is dedicated to the nation and connected globally with focus on promoting high-quality intensive development and endeavoring to build a high-level foreign language university featuring application and global vision.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292