校园营销资源示例：上海市 上海出版印刷高等专科学校 校园公众号广告-校园营销资源介绍

上海出版印刷高等专科学校 校园公众号广告-校园营销资源介绍

学校标签

专科（高职）,综合类,公办

男女比例

男生:44.07%-女生:55.93%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:99.03%
国内升学率:9.71%
出国率:2.04%
以上数据来自2019年就业质量报告

媒体优势

校园公众号在校园推广体系中，兼具权威属性与亲和特质双重优势。它是学生日常获取校闻资讯、关注活动动态的核心入口，当品牌或活动内容出现在这个入口，就像品牌声音自然融入学生日常生活，不再是生硬的广告植入，而是与学生日常信息需求同频的内容呈现，天然降低接受门槛，为品牌信任感的建立铺垫基础，完美契合品牌年轻化进程中贴近用户的核心需求。
Z世代学生群体日常刷朋友圈、浏览微信内容时，常会顺手打开校园公众号推文，这种伴随式阅读场景，让品牌内容有了更多被关注的机会。吸睛的标题、有设计感的封面、清晰的活动预告、有温度的文案，能有效避免被当作硬广忽略。更重要的是，校园公众号具备长效传播力，不同于一次性曝光的线下贴纸，推文发布后即便当天未被查看，后续学生通过回看历史记录、好友分享、收藏转发，仍能反复触达内容，这种持久性让品牌认知得以持续沉淀，避免短期曝光带来的记忆流失。
借助校园公众号开展校园推广，可解锁多元内容营销形式，实现从展示到参与的价值跃迁。发布活动预告传递核心信息，撰写干货指南比如校园选课攻略、实习准备手册绑定学生需求，讲述学生真实故事引发情感共鸣，设计调查问卷收集用户反馈，嵌入互动小游戏、投票环节提升参与感，揭秘活动幕后增强内容趣味性。这些内容若能贴近学生生活痛点与情感需求，极易在班级群、社团群中引发讨论与转发，形成UGC传播的初始链路。同时，搭配H5页面、小程序或图文互动元素，可将静态阅读转化为点击参与、跳转报名的动态行为，让公众号从单纯的内容展示平台，升级为引流转化的关键起点，助力品牌实现品效合一的营销目标。
校园公众号的核心优势之一，在于传播效果的可控性与灵活性，完美适配精细化运营需求。品牌可自主选择推文发布时间，比如活动前3天密集预热、课后黄金时段推送；精准触达人群，通过院系、年级标签定向推送；定制内容主题与跳转链接，还能灵活调整内容留存时长。其时效性与持久性的双重特质更能形成互补，活动前可通过高频推文制造热度，活动结束后发布回顾推文延续影响力，即便活动落幕，推文仍能作为内容资产存在，随时被学生搜索、回味或二次分享，为品牌积累长期曝光价值。
在品牌校园营销、校园推广与校园广告的整体架构中，校园公众号扮演着线上线下连接纽带的关键角色。若仅注重线下触点铺设，比如食堂桌贴、操场围栏、路演现场，缺乏线上内容的持续发声与流量承接，学生往往只会短暂接触广告，难以形成深刻品牌记忆。而通过校园公众号，可将线下活动的现场照片、互动瞬间、学生反馈转化为线上内容，搬进学生高频使用的微信生态中。这种线下体验加线上复盘的闭环模式，能让品牌影响力突破物理场景限制，实现从单次曝光到深度记忆的转化，为品牌在校园生态中的持续渗透提供支撑。
要让校园公众号真正释放营销价值，创意必须贯穿内容全流程。标题需精准戳中学生兴趣点，比如校园音乐节攻略这些隐藏福利别错过；内容切入点要贴近学生日常痛点或愿望，比如早八人必备这份食堂快速取餐指南请收好；推文文案需节奏明快、段落清晰，搭配有氛围感的配图或插画，强化视觉记忆；互动机制设计不可或缺，比如评论区留言抽活动门票、转发推文@好友解锁专属福利，激发学生主动参与；视觉排版需融入品牌风格，同时将线下活动素材、学生真实反馈纳入内容，让推文不仅是信息载体，更是有温度、有话题性的传播内容。唯有如此，推文才能摆脱广告感，成为学生愿意点击、阅读、分享的优质内容，最终让品牌借助公众号，在Z世代心智中实现从被看见到被认同的跨越。

学校介绍

上海出版印刷高等专科学校创建于1953年，是新中国建立的第一所出版印刷类学校，被誉为中国出版印刷专业教育的摇篮，国家新闻出版署（原国家新闻出版总署）与上海市人民政府共建的特色学校。2008年，学校在教育部高职高专院校人才培养工作水平评估中被评为优秀。2010年，学校被列为国家100所骨干建设高职院校单位之一，2015年通过教育部和财政部两部委验收并获得“优秀”等级。学校是国家高等职业教育专业教学资源库建设单位；是上海市建设现代大学制度的首批试点单位；上海市第一批依法治校示范校单位。2017年，学校1名教师入选第46届世界技能大赛申办形象大使，学校助力上海获得2021年世界技能大赛举办权。2018年荣获国家级教学成果二等奖，并获得教育部“传统技艺传承示范基地”称号。2023年，“分类评价”工作在上海“应用技能型院校”中再次以显著优势排名第一，社会行业影响力显著提升。

建校70多年来为我国的出版印刷传媒业培养了7万多名高层次技术骨干和行业高级管理人才。学生连续五届代表中国参加世界技能大赛，并分别在2013年、2015年和2022年荣获第42届、第43届和第46届世界技能大赛印刷媒体技术项目铜牌、银牌和金牌；在2017年和2018年连续两届美国印刷大奖中，学校师生勇夺其中15项最高奖项——班尼金奖（Benny Award）。中国印刷传媒高技能人才正陆续从学校走向世界。学校被人力资源社会保障部确定为第43、44、45、46届世界技能大赛印刷媒体技术项目中国集训基地，第47届世界技能大赛3D数字游戏艺术项目中国（牵头）集训基地，移动应用开发项目中国（其他）集训基地，被授予“国家技能人才培育突出贡献奖”。学校被国家新闻出版广电总局确定为“国家印刷出版人才培养基地”，连续六次被授予“技能人才培育突出贡献奖”。2018年3月，世界技能组织主席西蒙·巴特利受聘学校名誉教授，建立了“西蒙·巴特利中国技能研究工作室”。

学校以培养服务上海和全国出版印刷传媒业的技术技能型人才为己任，秉承“立足上海、依托行业、发展特色、服务社会”的办学定位，以“工文艺融汇、编印发贯通、教学做互动、产学研结合”为办学特色，致力于建设特色鲜明的应用技术技能型高等院校，使学校成为国家出版印刷传媒人才培养基地、上海文化创意产业服务基地、国际先进传媒技术推广基地。

学校秉持“崇德弘文 笃行致远”校训，坚持内涵发展、特色发展、国际化发展，传承中华优秀传统文化，积极吸收借鉴国际化的教育思路、先进的教育理念、丰富的教育内容及灵活的育人形式，形成了工、文、艺相互渗透且有鲜明特色的“印刷工程与包装设计”、“出版传播与文化管理”、“艺术设计与影视动漫”等专业群。学校现设有印刷包装工程系、出版与传播系、信息与智能工程系、艺术设计系、文化管理系、影视艺术系、动漫与电竞系、外语系、基础教学部、马克思主义学院、现代传媒技术与艺术学院和继续教育部等教学部门。

学校以就业为导向，注重工文艺融合，注重学生专业技术技能训练和职业素质，依托行业产业，构建由课程实验、生产实训、顶岗实习实践教学体系。学校建有一流的实验、实训设施，专业设备种类齐全，实验实训项目丰富。由学校为牵头单位建设的“柔版印刷绿色制版与标准化实验室”获批为首批新闻出版业科技与标准重点实验室中的“专业领域实验室”，这是学校获批立项建设的国家省部级重点实验室。

学校高度重视国际合作与交流，与美国、加拿大、俄罗斯、英国、法国、德国、意大利、芬兰、瑞典、爱沙尼亚、日本、新加坡等30多个国家和地区的高等院校、跨国公司、行业组织建立了良好的合作与交流关系，其中不乏美国罗切斯特理工大学、芬兰奥卢大学、俄罗斯莫斯科国立印刷大学、新加坡南洋理工大学、德国海德堡印刷机械有限公司、日本小森公司等国际知名单位。学校与美国罗切斯特理工学院合作举办的印刷图文信息处理（专科）合作办学项目被评为第二届上海市示范性中外合作办学表彰项目。学校顺利完成印刷媒体技术专业ACCGC认证现场评估工作。国际化办学成为学校的品牌。

学校积极服务国家“一带一路”倡议，协助孟加拉国家印刷工业协会筹建印刷职业学院。与香港印刷科技研究中心、上海市印刷行业协会合作建立“Idealliance-China G7 培训基地”，大力开展境外技术技能培训。编写的《出版印刷人才培养教材》作为培训教材为“一带一路”沿线国家印刷员工开展印刷技能培训，推进了国际出版印刷服务合作、促进了出版印刷业与沿线国家的合作与交流。

目前学校有全日制在校生近6000人。学校培养的学生一直受到用人单位的广泛欢迎。学校毕业生就业率连续多年一直在99%以上，专升本率保持在15%以上。

学校坚持“观念兴校、特色立校、人才强校”，夯实“三位一体”的国家示范性骨干高职院校建设成果，坚持校企合作多员参与的办学方向，努力把学校打造成为具有国际重要影响力的中国出版印刷传媒领域高等职业教育龙头院校，致力于为我国培养具有国际视野、人文素养、艺术眼光、创新意识的印刷出版传媒类高端应用技术技能型人才，服务国家、上海的经济社会和文化事业发展。

Founded in 1953, Shanghai Publishing and Printing College (SPPC) was the first higher educational institution linked to the publishing and printing industry in China. Co-sponsored by the former General Administration of Press and Publication and Shanghai Municipality, it is the cradle of professional education in this field. In 2008, SPPC was rated as excellent by the Ministryof Education in evaluation of talent training in higher vocational college. In 2010, it was listed as one of the 100 key construction units of higher vocational colleges in China. In 2015, it passed the inspection of the Ministryof Education and the Ministry of Finance and obtained the Excellent level. In 2017, a teacher of SPPC was selected as the image ambassador for the 46th World Skills Competition, and the college also helped Shanghai win the right to host the World Skills Competition in 2021.

Over the past 70 years, SPPC has trained more than 70,000 high-level technical talentsand senior management personnel for China’s publishing and printing industry. Asrepresentatives of China, some students in SPPC attend the World Skills Competition for three years, and won the bronze and silver medals in the Print Media Technology Projects of the 42nd and 43rd World Skills Competitions, in 2013 and 2015 respectively. In the two consecutive American Printing Awards in 2017 and 2018, teachers and students from SPPC won 15 of the highest awards — the Benny Award. As high-skilled talents in China’s print media are gradually moving from SPPC to the world, the college was identified by the Ministry of Human Resources and Social Security as the China Training Base for the 43rd, 44th and 45th Print Media Technology Project in World Skills Competition, and wasawarded the “National Skilled Talent Training Outstanding Contribution Award”. SPPC has also been identified as the National Training Base for Printing and Publishing Talents by the former State Press and Publication Administration and has been awarded the Outstanding Contribution Award for the Trainingof Skilled Talents for six times. In March 2018, Simon Bartley, Presidentof the World Skills Organization, was hired as an honorary professor in the collegeand established Simon Bartley China Skills Research Studio.

SPPC takes it as its own responsibility to train technical and skilled talents whoserve the publishing and printing media industry in Shanghai and the wholecountry and adheres to the philosophy of “based in Shanghai, leading thecountry, rely on its advantages in the industry, and making a contribution tosociety”. With the characteristics of combination of engineering,literature and art; integration of editing, printing and development, and three-prongedway of teaching, learning and doing, SPPC is committed to building a distinctivecollege of applied technology skills, a national publishing and printing talenttraining base, a cultural and creative industry service base in Shanghai, and anadvanced media technology promotion base in the world.

Adhering to the motto of “Advocating Morality, Promoting Virtue, Practice Earnestly and Dedicatedto Prosperity, SPPC is committed to connotative development,characteristic development, international development. By inheriting China’sexcellent publishing and printing culture, and actively absorbing internationaleducation ideas, advanced concepts, rich content, and flexible forms ofeducation, SPPC has formed three major professional groups: Printing Engineeringand Packaging Design, Publishing Dissemination and Cultural Managementand Art design and Film and Television Animation, which areinfiltrated by engineering, literature and art with distinctivecharacteristics. The college currently has the Department of Printing and PackagingEngineering, Department of Publishing and Dissemination, Department of PrintingEquipment Engineering, Department of Art and Design, Department of Cultural Management,Department of Film and Television Art, Department of Foundational Teaching, Departmentof Ideological and Political Education, College of Modern Media Technology and Art,the Office of Continuing Education and other teaching departments.

Oriented by employment, SPPC eyes building a comprehensive college of engineering,literature and art, and pays attention to students’ professional technicalskills training and vocational quality. Based on the industry situation, thecollege has formed a practical teaching system consisting of curriculumexperiments, production training, and internship practice. The college hasfirst-class experimental and training facilities, complete professionalequipment, and abundant experimental training programs. The Green Platemaking and Standardization Laboratory of flexographic Printing, built by SPPCas the leading unit, has been approved as the professional fieldlaboratory in the first batch of key laboratories of science, technology andstandards in the press and publishing industry, which is a national andprovincial key laboratory in project construction.

SPPC attaches great importance to internationalcooperation and exchanges, and has forged a good partnership with universities,multinational companies and industry organizations across more than 30countries and regions, including the United States, Canada, Russia, Britain,France, Finland, Japan and Singapore. Among them, there are many internationalwell-known units, such as Rochester Institute of Technology in the UnitedStates, the University of Oulu in Finland, Nanyang Technology University inSingapore, Heidelberg Printing Machinery Co., Ltd in German and Komori Co., Ltdin Japan. The college cooperates with the Otterbein University (in the US), theRochester Institute of Technology, the French 3IS-Institut International de L’imageet du son (3IS) and the French Business college Art, Culture, Luxury, Cultural Heritage (EAC) to organize a numberof Chinese-foreign cooperative education projects approved by the ChineseMinistry of Education. Among them, the project of printing picture and textinformation processing (among colleges) jointly held by the university wasrated as the second Shanghai model Sino-foreign cooperative educationcommendation project. Since SPPC successfully completed the on-site evaluationof the American media Accrediting Council for Collegiate Graphic Communications(ACCGC) certification for print media technology, internationalized collegeinghas become the brand of SPPC.

SPPC actively responded to the Belt and Road Initiative of the country, vigorouslycarried out overseas technical skills programs, set up a Bisheng Workshop TrainingBase in Tashkent Institute of Textile and Light Industry in Uzbekistanand, andassisted the Bangladesh National Printing Industry Association in thepreparation of the printing vocational college. The book of Publishing andPrinting Personnel Training Textbook, as a training material, carries outprinting skills training for staff in countries along the Belt and Road, whichpromotes international publishing and printing service, and enhances thecooperation and exchanges between industry and the countries along the route.

At present, the college has nearly 6,000 full-time students. The students trainedby the college have been widely welcomed by the employers. The employment rateof college graduates has been above 99% for many years, and the rate of undergraduate promotion hasbeen maintained at more than 15%.

SPPC adheres to the concept of “invigorating colleges with distinctive features,establishing colleges with unique characteristics, and strengthening collegeswith talents”, consolidates the “trinity” achievements in the construction of anational model backbone vocational college. It dedicates to the college-enterprisecooperation with multiple members, and strives to build the college into aninternational leading institutions of higher vocational education in the fieldof Chinese publishing, printing and media. Striving to build the college into aleading institution of higher vocational education in the field of publishingand printing media in China with important international influence, it is committedto training high-end applied technical talents of printing and publishing mediawith international vision, humanistic literacy, artistic vision and innovativeconsciousness, so as to serve the economic, social and cultural development ofShanghai and the country.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292