校园营销资源示例：上海市 上海出版印刷高等专科学校 校园灯箱广告-校园营销资源介绍

上海出版印刷高等专科学校 校园灯箱广告-校园营销资源介绍

学校标签

专科（高职）,综合类,公办

男女比例

男生:44.07%-女生:55.93%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:99.03%
国内升学率:9.71%
出国率:2.04%
以上数据来自2019年就业质量报告

媒体优势

校园灯箱广告以 “大画幅 + 发光显示” 形成稳定可见度，常设于生活区主通道与高关注区域，在 “预热 — 现场引导 — 活动后回流” 的完整过程中，为校园营销活动提供连续、可复制的线下触达条件。以下要点为其通用优势说明，可按实际主题与周期灵活取舍。
发光画面在晨昏、阴雨等低照度环境下仍保持清晰读感，均匀亮度与较高对比度，便于从远距识别主视觉与关键语，从中近距获取活动时间、地点、主题等必要信息。较大的画幅承载能力，适合展示完整主张与必要说明，降低 “看见但读不全” 的信息损耗，让校园营销活动的核心信息在不同环境下都能有效传递。
灯箱所在动线与 “早餐 — 午间 — 晚间” 三段生活节律天然叠加，形成多时段稳定触达。结合校内关键节点，画面内容可做轻量迭代：节点前强调主题与利益点，进行中突出到场信息与参与方式，节点后切换为口碑与成果，维持存在感与注意力的新鲜度，让灯箱传播始终与校园营销活动节奏同频。
序列化设置能在通行路径上建立连续视觉锚点：入口处确定主题与情绪，中段提示方向与要点，临近场地处强化到达感。连续而一致的视觉节奏，减少信息迷失与绕行，提升抵达效率与到场确定性，尤其适用于跨楼宇、跨区域的校园营销活动，为活动引流构建清晰的空间指引。
大画面不仅传递文字信息，也能承载具象的场景化照片或插画。结合校园语境的视觉符号，在不增加文字负担的前提下，强化校园营销活动的氛围与亲近感，提升 “愿意靠近、愿意停留” 的心理阈值，让品牌与活动更自然地融入校园场景。
固定动线的高频往返，使灯箱具备 “稳定、低干扰” 的重复接触特性。相较一次性强刺激，连续而温和的多次接触更利于将校园营销活动的主题从 “被看见” 推进到 “被记住”，进而影响后续的参与选择与口碑提及，为活动积累扎实的认知基础。
信息组织以层级清晰为宜：主标题承载活动主题与核心承诺，副信息用于时间地点与参与提示，辅助元素承载情绪与识别线索。建议控制文字块数量与行长，保持合理留白，避免在高通行速度场景中造成阅读阻塞；标题字号、行距与字距以远距识别为优先，保证 “扫一眼能抓住重点、靠近时能读清细节”，适配学生碎片化的阅读习惯。
从上刊、巡检到下刊应有明确流程与留档，保证校园营销活动在整个投放周期内的展示一致性与可追溯性，减少因画面损耗导致的传播断点，为校园营销活动的稳定曝光提供保障。
规格相对标准、版式可模板化，便于在多校或多期执行中小步快换：保留核心视觉代码与版式骨架，仅对主题语、时间与要点做局部替换，即可快速适配不同周期与主题。对追求连续在场与稳定增量的校园营销活动而言，灯箱在库存、执行与成本上的可预测性，便于进行全年节奏化规划，实现规模化落地。
灯箱属于公共视觉空间，表达应清晰、克制、友善。冗长文案、密集元素或过度冲击的画面会稀释识别效率；更适合以 “核心主题 + 必要信息 + 易识别的视觉线索” 的简洁结构呈现，并与校园营销活动的整体气质保持一致，避免引发视觉抵触。
校园灯箱广告等校园营销资源，属于执行层的基础设施，决定 “在哪里被看见、以何种方式被看见”，并不直接决定 “为什么值得被看见”。真正拉开差距的是创意 —— 基于学生真实兴趣与校园语境提炼出的主张、情绪与叙事，以及围绕创意安排的节奏与画面结构。只要 “为什么来、为什么停留、为什么愿意带走” 被清楚回答，灯箱这种稳定触点就会被充分激活，使校园营销活动更容易被看见、被参与、被记住、被转化。

学校介绍

上海出版印刷高等专科学校创建于1953年，是新中国建立的第一所出版印刷类学校，被誉为中国出版印刷专业教育的摇篮，国家新闻出版署（原国家新闻出版总署）与上海市人民政府共建的特色学校。2008年，学校在教育部高职高专院校人才培养工作水平评估中被评为优秀。2010年，学校被列为国家100所骨干建设高职院校单位之一，2015年通过教育部和财政部两部委验收并获得“优秀”等级。学校是国家高等职业教育专业教学资源库建设单位；是上海市建设现代大学制度的首批试点单位；上海市第一批依法治校示范校单位。2017年，学校1名教师入选第46届世界技能大赛申办形象大使，学校助力上海获得2021年世界技能大赛举办权。2018年荣获国家级教学成果二等奖，并获得教育部“传统技艺传承示范基地”称号。2023年，“分类评价”工作在上海“应用技能型院校”中再次以显著优势排名第一，社会行业影响力显著提升。

建校70多年来为我国的出版印刷传媒业培养了7万多名高层次技术骨干和行业高级管理人才。学生连续五届代表中国参加世界技能大赛，并分别在2013年、2015年和2022年荣获第42届、第43届和第46届世界技能大赛印刷媒体技术项目铜牌、银牌和金牌；在2017年和2018年连续两届美国印刷大奖中，学校师生勇夺其中15项最高奖项——班尼金奖（Benny Award）。中国印刷传媒高技能人才正陆续从学校走向世界。学校被人力资源社会保障部确定为第43、44、45、46届世界技能大赛印刷媒体技术项目中国集训基地，第47届世界技能大赛3D数字游戏艺术项目中国（牵头）集训基地，移动应用开发项目中国（其他）集训基地，被授予“国家技能人才培育突出贡献奖”。学校被国家新闻出版广电总局确定为“国家印刷出版人才培养基地”，连续六次被授予“技能人才培育突出贡献奖”。2018年3月，世界技能组织主席西蒙·巴特利受聘学校名誉教授，建立了“西蒙·巴特利中国技能研究工作室”。

学校以培养服务上海和全国出版印刷传媒业的技术技能型人才为己任，秉承“立足上海、依托行业、发展特色、服务社会”的办学定位，以“工文艺融汇、编印发贯通、教学做互动、产学研结合”为办学特色，致力于建设特色鲜明的应用技术技能型高等院校，使学校成为国家出版印刷传媒人才培养基地、上海文化创意产业服务基地、国际先进传媒技术推广基地。

学校秉持“崇德弘文 笃行致远”校训，坚持内涵发展、特色发展、国际化发展，传承中华优秀传统文化，积极吸收借鉴国际化的教育思路、先进的教育理念、丰富的教育内容及灵活的育人形式，形成了工、文、艺相互渗透且有鲜明特色的“印刷工程与包装设计”、“出版传播与文化管理”、“艺术设计与影视动漫”等专业群。学校现设有印刷包装工程系、出版与传播系、信息与智能工程系、艺术设计系、文化管理系、影视艺术系、动漫与电竞系、外语系、基础教学部、马克思主义学院、现代传媒技术与艺术学院和继续教育部等教学部门。

学校以就业为导向，注重工文艺融合，注重学生专业技术技能训练和职业素质，依托行业产业，构建由课程实验、生产实训、顶岗实习实践教学体系。学校建有一流的实验、实训设施，专业设备种类齐全，实验实训项目丰富。由学校为牵头单位建设的“柔版印刷绿色制版与标准化实验室”获批为首批新闻出版业科技与标准重点实验室中的“专业领域实验室”，这是学校获批立项建设的国家省部级重点实验室。

学校高度重视国际合作与交流，与美国、加拿大、俄罗斯、英国、法国、德国、意大利、芬兰、瑞典、爱沙尼亚、日本、新加坡等30多个国家和地区的高等院校、跨国公司、行业组织建立了良好的合作与交流关系，其中不乏美国罗切斯特理工大学、芬兰奥卢大学、俄罗斯莫斯科国立印刷大学、新加坡南洋理工大学、德国海德堡印刷机械有限公司、日本小森公司等国际知名单位。学校与美国罗切斯特理工学院合作举办的印刷图文信息处理（专科）合作办学项目被评为第二届上海市示范性中外合作办学表彰项目。学校顺利完成印刷媒体技术专业ACCGC认证现场评估工作。国际化办学成为学校的品牌。

学校积极服务国家“一带一路”倡议，协助孟加拉国家印刷工业协会筹建印刷职业学院。与香港印刷科技研究中心、上海市印刷行业协会合作建立“Idealliance-China G7 培训基地”，大力开展境外技术技能培训。编写的《出版印刷人才培养教材》作为培训教材为“一带一路”沿线国家印刷员工开展印刷技能培训，推进了国际出版印刷服务合作、促进了出版印刷业与沿线国家的合作与交流。

目前学校有全日制在校生近6000人。学校培养的学生一直受到用人单位的广泛欢迎。学校毕业生就业率连续多年一直在99%以上，专升本率保持在15%以上。

学校坚持“观念兴校、特色立校、人才强校”，夯实“三位一体”的国家示范性骨干高职院校建设成果，坚持校企合作多员参与的办学方向，努力把学校打造成为具有国际重要影响力的中国出版印刷传媒领域高等职业教育龙头院校，致力于为我国培养具有国际视野、人文素养、艺术眼光、创新意识的印刷出版传媒类高端应用技术技能型人才，服务国家、上海的经济社会和文化事业发展。

Founded in 1953, Shanghai Publishing and Printing College (SPPC) was the first higher educational institution linked to the publishing and printing industry in China. Co-sponsored by the former General Administration of Press and Publication and Shanghai Municipality, it is the cradle of professional education in this field. In 2008, SPPC was rated as excellent by the Ministryof Education in evaluation of talent training in higher vocational college. In 2010, it was listed as one of the 100 key construction units of higher vocational colleges in China. In 2015, it passed the inspection of the Ministryof Education and the Ministry of Finance and obtained the Excellent level. In 2017, a teacher of SPPC was selected as the image ambassador for the 46th World Skills Competition, and the college also helped Shanghai win the right to host the World Skills Competition in 2021.

Over the past 70 years, SPPC has trained more than 70,000 high-level technical talentsand senior management personnel for China’s publishing and printing industry. Asrepresentatives of China, some students in SPPC attend the World Skills Competition for three years, and won the bronze and silver medals in the Print Media Technology Projects of the 42nd and 43rd World Skills Competitions, in 2013 and 2015 respectively. In the two consecutive American Printing Awards in 2017 and 2018, teachers and students from SPPC won 15 of the highest awards — the Benny Award. As high-skilled talents in China’s print media are gradually moving from SPPC to the world, the college was identified by the Ministry of Human Resources and Social Security as the China Training Base for the 43rd, 44th and 45th Print Media Technology Project in World Skills Competition, and wasawarded the “National Skilled Talent Training Outstanding Contribution Award”. SPPC has also been identified as the National Training Base for Printing and Publishing Talents by the former State Press and Publication Administration and has been awarded the Outstanding Contribution Award for the Trainingof Skilled Talents for six times. In March 2018, Simon Bartley, Presidentof the World Skills Organization, was hired as an honorary professor in the collegeand established Simon Bartley China Skills Research Studio.

SPPC takes it as its own responsibility to train technical and skilled talents whoserve the publishing and printing media industry in Shanghai and the wholecountry and adheres to the philosophy of “based in Shanghai, leading thecountry, rely on its advantages in the industry, and making a contribution tosociety”. With the characteristics of combination of engineering,literature and art; integration of editing, printing and development, and three-prongedway of teaching, learning and doing, SPPC is committed to building a distinctivecollege of applied technology skills, a national publishing and printing talenttraining base, a cultural and creative industry service base in Shanghai, and anadvanced media technology promotion base in the world.

Adhering to the motto of “Advocating Morality, Promoting Virtue, Practice Earnestly and Dedicatedto Prosperity, SPPC is committed to connotative development,characteristic development, international development. By inheriting China’sexcellent publishing and printing culture, and actively absorbing internationaleducation ideas, advanced concepts, rich content, and flexible forms ofeducation, SPPC has formed three major professional groups: Printing Engineeringand Packaging Design, Publishing Dissemination and Cultural Managementand Art design and Film and Television Animation, which areinfiltrated by engineering, literature and art with distinctivecharacteristics. The college currently has the Department of Printing and PackagingEngineering, Department of Publishing and Dissemination, Department of PrintingEquipment Engineering, Department of Art and Design, Department of Cultural Management,Department of Film and Television Art, Department of Foundational Teaching, Departmentof Ideological and Political Education, College of Modern Media Technology and Art,the Office of Continuing Education and other teaching departments.

Oriented by employment, SPPC eyes building a comprehensive college of engineering,literature and art, and pays attention to students’ professional technicalskills training and vocational quality. Based on the industry situation, thecollege has formed a practical teaching system consisting of curriculumexperiments, production training, and internship practice. The college hasfirst-class experimental and training facilities, complete professionalequipment, and abundant experimental training programs. The Green Platemaking and Standardization Laboratory of flexographic Printing, built by SPPCas the leading unit, has been approved as the professional fieldlaboratory in the first batch of key laboratories of science, technology andstandards in the press and publishing industry, which is a national andprovincial key laboratory in project construction.

SPPC attaches great importance to internationalcooperation and exchanges, and has forged a good partnership with universities,multinational companies and industry organizations across more than 30countries and regions, including the United States, Canada, Russia, Britain,France, Finland, Japan and Singapore. Among them, there are many internationalwell-known units, such as Rochester Institute of Technology in the UnitedStates, the University of Oulu in Finland, Nanyang Technology University inSingapore, Heidelberg Printing Machinery Co., Ltd in German and Komori Co., Ltdin Japan. The college cooperates with the Otterbein University (in the US), theRochester Institute of Technology, the French 3IS-Institut International de L’imageet du son (3IS) and the French Business college Art, Culture, Luxury, Cultural Heritage (EAC) to organize a numberof Chinese-foreign cooperative education projects approved by the ChineseMinistry of Education. Among them, the project of printing picture and textinformation processing (among colleges) jointly held by the university wasrated as the second Shanghai model Sino-foreign cooperative educationcommendation project. Since SPPC successfully completed the on-site evaluationof the American media Accrediting Council for Collegiate Graphic Communications(ACCGC) certification for print media technology, internationalized collegeinghas become the brand of SPPC.

SPPC actively responded to the Belt and Road Initiative of the country, vigorouslycarried out overseas technical skills programs, set up a Bisheng Workshop TrainingBase in Tashkent Institute of Textile and Light Industry in Uzbekistanand, andassisted the Bangladesh National Printing Industry Association in thepreparation of the printing vocational college. The book of Publishing andPrinting Personnel Training Textbook, as a training material, carries outprinting skills training for staff in countries along the Belt and Road, whichpromotes international publishing and printing service, and enhances thecooperation and exchanges between industry and the countries along the route.

At present, the college has nearly 6,000 full-time students. The students trainedby the college have been widely welcomed by the employers. The employment rateof college graduates has been above 99% for many years, and the rate of undergraduate promotion hasbeen maintained at more than 15%.

SPPC adheres to the concept of “invigorating colleges with distinctive features,establishing colleges with unique characteristics, and strengthening collegeswith talents”, consolidates the “trinity” achievements in the construction of anational model backbone vocational college. It dedicates to the college-enterprisecooperation with multiple members, and strives to build the college into aninternational leading institutions of higher vocational education in the fieldof Chinese publishing, printing and media. Striving to build the college into aleading institution of higher vocational education in the field of publishingand printing media in China with important international influence, it is committedto training high-end applied technical talents of printing and publishing mediawith international vision, humanistic literacy, artistic vision and innovativeconsciousness, so as to serve the economic, social and cultural development ofShanghai and the country.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292