校园营销资源示例：上海市 上海出版印刷高等专科学校 校园营销活动场地-校园营销资源介绍

上海出版印刷高等专科学校 校园营销活动场地-校园营销资源介绍

学校标签

专科（高职）,综合类,公办

男女比例

男生:44.07%-女生:55.93%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:99.03%
国内升学率:9.71%
出国率:2.04%
以上数据来自2019年就业质量报告

媒体优势

覆盖教室、礼堂报告厅、体育馆、操场、广场等多类校园营销活动场地，这些校园营销活动场地可根据营销活动的创意主题与预计到场人数，精准匹配动线与区位，完美适配新品发布会、巡回路演、社团共创、快闪打卡、试吃试用、赛事联动等多种营销活动形态。“主会场 + 外围触点” 的校园营销活动场地组合式布置，能为创意落地提供核心空间支撑，天然放大创意的曝光半径与互动密度，让创意在场地场景中更直观地触达学生群体。
对接校内全链路资源，手握针对校园营销活动场地的专属审批材料清单、时间轴把控与沟通话术等标准化工具，能快速联动校内相关方明确校园营销活动场地的使用规则、时间窗口、用电与噪声边界，大幅减少因场地沟通产生的成本与不确定性。针对开学季、招新季、毕业季等高峰档期，更有成熟的校园营销活动场地预排机制，提前锁定核心校园营销活动场地，确保创意能按计划在适配的场地中落地执行，避免优质创意因场地问题被迫妥协。
深植学生兴趣图谱与圈层文化资源，围绕不同产品品类与营销活动创意主张，在校园营销活动场地内设计了丰富的可复用互动玩法 —— 打卡任务、积分兑换、盲盒抽奖、社团共创、校园挑战赛等。这些玩法与校园营销活动场地的特性深度绑定，比如操场适合赛事类创意互动、礼堂适配发布类创意环节、广场适配快闪类创意场景，自然打通品牌权益与活动节奏，既借助场地属性高效聚集人流，又通过创意互动实现深度转化，让校园营销活动场地成为创意落地的 “载体” 而非单纯的 “空间”。
联动校媒号、学生社群等多元传播触点，围绕校园营销活动场地与创意设计 “预热 — 现场 — 回流” 的完整内容传播链路。活动前依托触点突出校园营销活动场地的特色与创意亮点完成预热招募，用 “在体育馆办的沉浸式体验活动”“操场的趣味挑战赛” 等场地 + 创意组合吸引关注；活动现场以校园营销活动场地内的创意场景为核心，搭配短视频脚本、照片分镜、话题标签促进二次扩散，让场地中的创意细节形成传播热点；活动后沉淀包含校园营销活动场地创意呈现的图文、短视频素材，延长创意与场地价值的影响周期。
为校园营销活动场地配套了标准化的数据度量体系与采集工具，覆盖校园营销活动场地内的到场量、停留时长、互动频次、线索留存、试用转化、私域沉淀、复购跟踪等核心指标 —— 这些数据直接反映创意在场地中的落地效果。通过校园营销活动场地内的签到系统、二维码分流、任务打卡、问卷回收等工具实现数据闭环，支持按校园营销活动场地的场次、校次、玩法做多维度对比分析，精准洞察 “哪种场地更适配哪类创意”“场地哪个区域的创意互动更受欢迎”，为下一轮校园营销活动场地的创意优化提供精准数据支撑。
物料与舞美资源品类齐全，可根据校园营销活动场地的大小、布局与创意需求定制 —— 主 KV、导视、背板、展台、道具、试饮试用台、手举牌、周边礼品、易拉宝 / 桁架等一应俱全，还配套适配场地的音视频设备、灯光及专业摄影摄像团队。统一出图打样、仓储运输的供应链能力，能确保物料精准匹配校园营销活动场地的创意定位，比如在报告厅用柔和灯光凸显发布类创意的专业感，在广场用醒目展台强化快闪类创意的吸睛度，减少返工的同时，保障多站联动营销活动中，不同校园营销活动场地的创意都能高效呈现。
为校园营销活动场地搭建了完善的现场安全风控资源体系，包含针对场地的标准化 SOP 与风险识别清单 —— 覆盖校园营销活动场地内的用电负载、消防通道、气候变化、设备稳固、人群疏导、噪声管理等关键风险点。同时备有适配校园营销活动场地的备用电源、替换物料、流程降级等应急资源，比如雨天为操场的创意赛事切换室内备选场地，设备故障时用简化物料保障核心创意环节，从容应对不确定情况，确保校园营销活动场地内的创意活动稳定运行、不打折扣。
拥有适配校园营销活动场地的 “标准化模块 + 定制化局部” 资源配置模式，校园营销活动场地的通用布置方案、物料结构、表单系统、互动机制、复盘模板等可直接复用。在多校巡回、周期性营销活动中，能显著摊薄单场校园营销活动场地的使用与布置成本，让同一创意可快速适配不同学校的同类场地 —— 比如在 A 校操场验证成功的赛事创意，能直接复用至 B 校操场，仅微调局部细节，实现同预算下更高的触达与转化效率，让创意通过场地快速复制放大。
储备有校园社团合作框架、年度活动日历、私域搭建与内容共创等长期运营资源，可依托这些资源提前规划不同学期的校园营销活动场地使用计划，联动社团在核心校园营销活动场地持续开展系列创意活动 —— 比如开学季在广场做迎新主题创意、毕业季在礼堂做成长主题活动，支撑品牌在不同节点通过 “场地 + 创意” 触达目标人群，助力搭建以 “校园营销活动场地创意活动驱动 — 内容沉淀 — 私域转化” 的长期增长链路。
但需要明确的是：校园营销活动场地只是营销活动执行层的基建，不是决定营销活动成败的关键。真正拉开营销活动差距的，是基于学生洞察与品牌主张提炼出的创意，以及围绕创意展开的校园营销活动场地规划、节奏设计与互动结构。校园营销活动场地决定 “营销活动可以在哪做、能做多大”，创意决定 “营销活动为什么值得做、学生为什么愿意走进场地参与”，这是营销活动从 “被看见” 到 “被记住、被转化” 的分水岭。
把一场营销活动想象成一幅油画：校园营销活动场地是画布，流程是打底与构图，创意则是光线与笔触 —— 没有创意，校园营销活动场地里的色块只是并排存在；有了创意，光影会在学生心里留下层次与温度。也许是一句能被反复引用的活动口号，也许是一个能在社群里自传播的场地互动，也许是一段让人愿意二次创作的场地创意内容模板。画布再大（场地再优质），若没有那束 “理解学生” 的光（创意），终究只是完成了一次场地物料摆放；当这束光打对位置，校园营销活动场地的每个角落都会因创意而鲜活，场地资源也因此被激活，转化随之变得顺理成章。
所以，先用创意定义营销活动的问题与人群，再依托校园营销活动场地去落地与放大创意；先把 “学生为什么愿意走进校园营销活动场地、来了为什么愿意多停留、停留为什么愿意带走” 这三件事想清楚，再谈校园营销活动场地的预算、物料与排期。以创意为锚、以校园营销活动场地为翼，让每一场依托校园营销活动场地开展的营销活动都能被看见、被参与、被记住、被转化。

学校介绍

上海出版印刷高等专科学校创建于1953年，是新中国建立的第一所出版印刷类学校，被誉为中国出版印刷专业教育的摇篮，国家新闻出版署（原国家新闻出版总署）与上海市人民政府共建的特色学校。2008年，学校在教育部高职高专院校人才培养工作水平评估中被评为优秀。2010年，学校被列为国家100所骨干建设高职院校单位之一，2015年通过教育部和财政部两部委验收并获得“优秀”等级。学校是国家高等职业教育专业教学资源库建设单位；是上海市建设现代大学制度的首批试点单位；上海市第一批依法治校示范校单位。2017年，学校1名教师入选第46届世界技能大赛申办形象大使，学校助力上海获得2021年世界技能大赛举办权。2018年荣获国家级教学成果二等奖，并获得教育部“传统技艺传承示范基地”称号。2023年，“分类评价”工作在上海“应用技能型院校”中再次以显著优势排名第一，社会行业影响力显著提升。

建校70多年来为我国的出版印刷传媒业培养了7万多名高层次技术骨干和行业高级管理人才。学生连续五届代表中国参加世界技能大赛，并分别在2013年、2015年和2022年荣获第42届、第43届和第46届世界技能大赛印刷媒体技术项目铜牌、银牌和金牌；在2017年和2018年连续两届美国印刷大奖中，学校师生勇夺其中15项最高奖项——班尼金奖（Benny Award）。中国印刷传媒高技能人才正陆续从学校走向世界。学校被人力资源社会保障部确定为第43、44、45、46届世界技能大赛印刷媒体技术项目中国集训基地，第47届世界技能大赛3D数字游戏艺术项目中国（牵头）集训基地，移动应用开发项目中国（其他）集训基地，被授予“国家技能人才培育突出贡献奖”。学校被国家新闻出版广电总局确定为“国家印刷出版人才培养基地”，连续六次被授予“技能人才培育突出贡献奖”。2018年3月，世界技能组织主席西蒙·巴特利受聘学校名誉教授，建立了“西蒙·巴特利中国技能研究工作室”。

学校以培养服务上海和全国出版印刷传媒业的技术技能型人才为己任，秉承“立足上海、依托行业、发展特色、服务社会”的办学定位，以“工文艺融汇、编印发贯通、教学做互动、产学研结合”为办学特色，致力于建设特色鲜明的应用技术技能型高等院校，使学校成为国家出版印刷传媒人才培养基地、上海文化创意产业服务基地、国际先进传媒技术推广基地。

学校秉持“崇德弘文 笃行致远”校训，坚持内涵发展、特色发展、国际化发展，传承中华优秀传统文化，积极吸收借鉴国际化的教育思路、先进的教育理念、丰富的教育内容及灵活的育人形式，形成了工、文、艺相互渗透且有鲜明特色的“印刷工程与包装设计”、“出版传播与文化管理”、“艺术设计与影视动漫”等专业群。学校现设有印刷包装工程系、出版与传播系、信息与智能工程系、艺术设计系、文化管理系、影视艺术系、动漫与电竞系、外语系、基础教学部、马克思主义学院、现代传媒技术与艺术学院和继续教育部等教学部门。

学校以就业为导向，注重工文艺融合，注重学生专业技术技能训练和职业素质，依托行业产业，构建由课程实验、生产实训、顶岗实习实践教学体系。学校建有一流的实验、实训设施，专业设备种类齐全，实验实训项目丰富。由学校为牵头单位建设的“柔版印刷绿色制版与标准化实验室”获批为首批新闻出版业科技与标准重点实验室中的“专业领域实验室”，这是学校获批立项建设的国家省部级重点实验室。

学校高度重视国际合作与交流，与美国、加拿大、俄罗斯、英国、法国、德国、意大利、芬兰、瑞典、爱沙尼亚、日本、新加坡等30多个国家和地区的高等院校、跨国公司、行业组织建立了良好的合作与交流关系，其中不乏美国罗切斯特理工大学、芬兰奥卢大学、俄罗斯莫斯科国立印刷大学、新加坡南洋理工大学、德国海德堡印刷机械有限公司、日本小森公司等国际知名单位。学校与美国罗切斯特理工学院合作举办的印刷图文信息处理（专科）合作办学项目被评为第二届上海市示范性中外合作办学表彰项目。学校顺利完成印刷媒体技术专业ACCGC认证现场评估工作。国际化办学成为学校的品牌。

学校积极服务国家“一带一路”倡议，协助孟加拉国家印刷工业协会筹建印刷职业学院。与香港印刷科技研究中心、上海市印刷行业协会合作建立“Idealliance-China G7 培训基地”，大力开展境外技术技能培训。编写的《出版印刷人才培养教材》作为培训教材为“一带一路”沿线国家印刷员工开展印刷技能培训，推进了国际出版印刷服务合作、促进了出版印刷业与沿线国家的合作与交流。

目前学校有全日制在校生近6000人。学校培养的学生一直受到用人单位的广泛欢迎。学校毕业生就业率连续多年一直在99%以上，专升本率保持在15%以上。

学校坚持“观念兴校、特色立校、人才强校”，夯实“三位一体”的国家示范性骨干高职院校建设成果，坚持校企合作多员参与的办学方向，努力把学校打造成为具有国际重要影响力的中国出版印刷传媒领域高等职业教育龙头院校，致力于为我国培养具有国际视野、人文素养、艺术眼光、创新意识的印刷出版传媒类高端应用技术技能型人才，服务国家、上海的经济社会和文化事业发展。

Founded in 1953, Shanghai Publishing and Printing College (SPPC) was the first higher educational institution linked to the publishing and printing industry in China. Co-sponsored by the former General Administration of Press and Publication and Shanghai Municipality, it is the cradle of professional education in this field. In 2008, SPPC was rated as excellent by the Ministryof Education in evaluation of talent training in higher vocational college. In 2010, it was listed as one of the 100 key construction units of higher vocational colleges in China. In 2015, it passed the inspection of the Ministryof Education and the Ministry of Finance and obtained the Excellent level. In 2017, a teacher of SPPC was selected as the image ambassador for the 46th World Skills Competition, and the college also helped Shanghai win the right to host the World Skills Competition in 2021.

Over the past 70 years, SPPC has trained more than 70,000 high-level technical talentsand senior management personnel for China’s publishing and printing industry. Asrepresentatives of China, some students in SPPC attend the World Skills Competition for three years, and won the bronze and silver medals in the Print Media Technology Projects of the 42nd and 43rd World Skills Competitions, in 2013 and 2015 respectively. In the two consecutive American Printing Awards in 2017 and 2018, teachers and students from SPPC won 15 of the highest awards — the Benny Award. As high-skilled talents in China’s print media are gradually moving from SPPC to the world, the college was identified by the Ministry of Human Resources and Social Security as the China Training Base for the 43rd, 44th and 45th Print Media Technology Project in World Skills Competition, and wasawarded the “National Skilled Talent Training Outstanding Contribution Award”. SPPC has also been identified as the National Training Base for Printing and Publishing Talents by the former State Press and Publication Administration and has been awarded the Outstanding Contribution Award for the Trainingof Skilled Talents for six times. In March 2018, Simon Bartley, Presidentof the World Skills Organization, was hired as an honorary professor in the collegeand established Simon Bartley China Skills Research Studio.

SPPC takes it as its own responsibility to train technical and skilled talents whoserve the publishing and printing media industry in Shanghai and the wholecountry and adheres to the philosophy of “based in Shanghai, leading thecountry, rely on its advantages in the industry, and making a contribution tosociety”. With the characteristics of combination of engineering,literature and art; integration of editing, printing and development, and three-prongedway of teaching, learning and doing, SPPC is committed to building a distinctivecollege of applied technology skills, a national publishing and printing talenttraining base, a cultural and creative industry service base in Shanghai, and anadvanced media technology promotion base in the world.

Adhering to the motto of “Advocating Morality, Promoting Virtue, Practice Earnestly and Dedicatedto Prosperity, SPPC is committed to connotative development,characteristic development, international development. By inheriting China’sexcellent publishing and printing culture, and actively absorbing internationaleducation ideas, advanced concepts, rich content, and flexible forms ofeducation, SPPC has formed three major professional groups: Printing Engineeringand Packaging Design, Publishing Dissemination and Cultural Managementand Art design and Film and Television Animation, which areinfiltrated by engineering, literature and art with distinctivecharacteristics. The college currently has the Department of Printing and PackagingEngineering, Department of Publishing and Dissemination, Department of PrintingEquipment Engineering, Department of Art and Design, Department of Cultural Management,Department of Film and Television Art, Department of Foundational Teaching, Departmentof Ideological and Political Education, College of Modern Media Technology and Art,the Office of Continuing Education and other teaching departments.

Oriented by employment, SPPC eyes building a comprehensive college of engineering,literature and art, and pays attention to students’ professional technicalskills training and vocational quality. Based on the industry situation, thecollege has formed a practical teaching system consisting of curriculumexperiments, production training, and internship practice. The college hasfirst-class experimental and training facilities, complete professionalequipment, and abundant experimental training programs. The Green Platemaking and Standardization Laboratory of flexographic Printing, built by SPPCas the leading unit, has been approved as the professional fieldlaboratory in the first batch of key laboratories of science, technology andstandards in the press and publishing industry, which is a national andprovincial key laboratory in project construction.

SPPC attaches great importance to internationalcooperation and exchanges, and has forged a good partnership with universities,multinational companies and industry organizations across more than 30countries and regions, including the United States, Canada, Russia, Britain,France, Finland, Japan and Singapore. Among them, there are many internationalwell-known units, such as Rochester Institute of Technology in the UnitedStates, the University of Oulu in Finland, Nanyang Technology University inSingapore, Heidelberg Printing Machinery Co., Ltd in German and Komori Co., Ltdin Japan. The college cooperates with the Otterbein University (in the US), theRochester Institute of Technology, the French 3IS-Institut International de L’imageet du son (3IS) and the French Business college Art, Culture, Luxury, Cultural Heritage (EAC) to organize a numberof Chinese-foreign cooperative education projects approved by the ChineseMinistry of Education. Among them, the project of printing picture and textinformation processing (among colleges) jointly held by the university wasrated as the second Shanghai model Sino-foreign cooperative educationcommendation project. Since SPPC successfully completed the on-site evaluationof the American media Accrediting Council for Collegiate Graphic Communications(ACCGC) certification for print media technology, internationalized collegeinghas become the brand of SPPC.

SPPC actively responded to the Belt and Road Initiative of the country, vigorouslycarried out overseas technical skills programs, set up a Bisheng Workshop TrainingBase in Tashkent Institute of Textile and Light Industry in Uzbekistanand, andassisted the Bangladesh National Printing Industry Association in thepreparation of the printing vocational college. The book of Publishing andPrinting Personnel Training Textbook, as a training material, carries outprinting skills training for staff in countries along the Belt and Road, whichpromotes international publishing and printing service, and enhances thecooperation and exchanges between industry and the countries along the route.

At present, the college has nearly 6,000 full-time students. The students trainedby the college have been widely welcomed by the employers. The employment rateof college graduates has been above 99% for many years, and the rate of undergraduate promotion hasbeen maintained at more than 15%.

SPPC adheres to the concept of “invigorating colleges with distinctive features,establishing colleges with unique characteristics, and strengthening collegeswith talents”, consolidates the “trinity” achievements in the construction of anational model backbone vocational college. It dedicates to the college-enterprisecooperation with multiple members, and strives to build the college into aninternational leading institutions of higher vocational education in the fieldof Chinese publishing, printing and media. Striving to build the college into aleading institution of higher vocational education in the field of publishingand printing media in China with important international influence, it is committedto training high-end applied technical talents of printing and publishing mediawith international vision, humanistic literacy, artistic vision and innovativeconsciousness, so as to serve the economic, social and cultural development ofShanghai and the country.

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