校园营销资源示例：福建省-厦门市 厦门工学院 校园运动场围栏广告-校园营销资源介绍

厦门工学院 校园运动场围栏广告-校园营销资源介绍

学校标签

本科,理工类,民办

男女比例

男生:55.00%-女生:45.00%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:97.05%
国内升学率:1.09%
出国率:1.71%
以上数据来自2019年就业质量报告

媒体优势

校园媒介中的运动场围栏广告，从来不是简单的场域背板”，而是品牌叩击Z世代心智的关键触点。白天伴随大学生群体上课下课的动线穿梭操场，课外训练时听着风声、望着树影，那些围栏上的品牌口号与特色配色，早已跳出硬塞广告的刻板印象，悄然成为场域氛围的一部分——它们像空气般融入日常，将品牌价值观以润物细无声的方式，植入年轻消费者的感知体系。
值得注意的是，当Z世代身处运动场时，本身就带着我在现场的兴奋与放松，这种情绪状态下的品牌触达，恰好契合体验经济中情绪价值优先的核心逻辑。显然，此时一眼掠过的品牌符号，远比传统广告营销中冷冰冰的展板更具穿透力，这正是场景化营销对品牌传播的独特赋能。你无需刻意停下细看，哪怕只是擦肩而过，那条品牌线条、那个专属字体，都可能在脑海中留下模糊却深刻的线索——这种环境式的记住”，正是品牌年轻化进程中，突破品牌老化困境的关键创新：不依赖强制灌输，而是靠场景共鸣让品牌符号自然沉淀。
我们常说校园营销要实现全域场景覆盖，但铺满面积绝非核心目标。归根结底，真正的关键在于以创意为桥梁，让广告在整合营销矩阵中如同朋友式陪伴自然出现。正如校园口碑营销和广告营销结合使用能够在品牌传播和引流方面发挥互补作用，运动场围栏广告作为强场景覆盖点，与食堂桌贴的近距离提醒、宿舍贴的睡前记忆形成多触点联动，恰好构建起这样的营销闭环：当Z世代睡前瞥见宿舍贴的品牌标识时，很可能无意识唤醒白天运动场的场景记忆，实现品牌印象的叠加强化——这才是真正意义上的校园整合营销，而非单一媒介的孤岛式传播”。
创意，始终是品牌与Z世代建立深度连接的核心。优秀的校园广告不该只停留在放大LOGO的浅层操作，而是要通过一句话懂你的共鸣点、一个符号唤醒瞬间的记忆点，实现品牌与受众的价值共鸣。调研显示，七成以上的Z世代倾向通过自媒体和小红书等平台的评测了解品牌信息，购物与社交深度绑定，因此带着校园情绪、契合年轻人语气的同频语言才是关键——用他们日常会说的话撰写标语，让广告从被看见升级为被记住”，甚至触发UGC传播（比如让口号成为朋友圈背景图），这正是故事营销的精髓，也是品牌减龄、实现品牌升级的有效路径。
因此，我们在运动场布局横幅与围栏广告，绝非为了填满视野”，而是为了在Z世代追球、喝水、聊天的碎片化瞬间，让品牌成为他们印象里的一帧记忆画面”。当那抹围栏上的品牌配色在宿舍楼梯间再次触发联想，当那句口号成为学生社群里的分享素材，这种场景叠加效应，正是校园推广中口碑传播的起点，也是品牌年轻化落地的关键抓手。要知道，Z世代在发现喜欢的品牌后乐于向朋友种草”，分享与购买行为形成裂变链条，而运动场广告引发的这些自发传播”，恰好契合了这一行为特征。
做校园营销，从来不是广告堆满校园的粗放模式，而是要将创意种进Z世代的生活场景，构建品牌与校园共生的品牌生态”。哪怕受众没刻意寻找，品牌也在场景中自然存在；哪怕没主动记忆，品牌符号也在潜意识里沉淀。品牌要在校园市场不被忽略，就必须在每个触点上——无论是运动场围栏、食堂桌贴，还是宿舍闸机广告——用创意清晰回答为什么要看、为什么要停、为什么要记”。这既是全域运营的核心逻辑，也呼应了广告营销快速引流+口碑营销建立信任的互补原则，更是实现校园营销品效合一的必经之路。
正如电商趋势报告指出的，社交媒体正在成为在线零售的核心渠道，购物体验与娱乐体验在社交平台上无缝融合，而校园里的这些场景化广告，正是将线下体验与线上社交连接的纽带——从运动场的视觉触达，到社交平台的UGC分享，再到最终的品牌认同，一条完整的Z世代消费决策链路，正由此构建。

学校介绍

厦门工学院坐落于福建省厦门市集美区，是2009年经教育部批准设立的全日制民办普通本科高校，2019年通过教育部本科教学工作合格评估。

厦门工学院素有“一园绿荫映屋宇、四季红英照楼台”之美，办学条件优越，校园环境优美。学校秉承“立德树人，以文化人”的教育理念，以“百年树人，百年名校”为办学愿景，推行“博雅教育、知识教育、能力培养”三位一体的人才培养模式，在师资队伍建设、学科与专业建设、学校文化建设等方面都有着独特的追求，并逐渐凝聚成自己的办学特色。

厦门工学院已经发展为学科门类较为齐全、办学水平稳步提高、具有一定社会影响的应用型本科高校。学校现设机械电气与信息工程学院、建筑科学与土木工程学院、商学院、数据科学与计算机学院、外国语学院、博雅教育与艺术传媒学院6个本科生学院，还有思想政治理论课教学部、体育部等公共教学单位，开设本科专业38个，涵盖工学、理学、经济学、管理学、文学、艺术学六大学科门类，以工科的前沿新技术专业为主，学校现有全日制在校生一万多人，有教职工近千人。

厦门工学院图书馆总面积3.9万平方米，馆藏纸质图书100多万册。近年来，学校全力推进教育信息化建设，建成智慧教室100多间。学校积极构建具有自己特色的校园文化，已建成以“五馆十园”为代表的“观文”系列人文景观。学校每年举办“爱生节”“尊师节”“春夏之声”校园音乐节、博雅杯年度艺术大展、校园健康跑、校园马拉松赛等一批特色鲜明、格调高雅的文化艺术活动，全面培育学生的文化品格和人文精神。

2019年至今，学校获得省部级以上教学质量工程建设项目92项、教学改革项目29项，教师教学竞赛获奖8项；学校现有2个省级高校应用型学科、7个省级一流本科专业、25门省级一流本科课程、1个省级示范性应用型专业群、4个省级高校服务产业特色专业、4个省级实验教学示范中心、2个省级虚拟仿真实验教学中心、2个省级本科教学团队等。学校现有1个福建省高校重点实验室、1个福建省高校人文社会科学研究基地，建有230个校外实习实践基地，在柔性制造装备集成技术、物联网技术及应用、嵌入式人工智能计算及应用、先进功能材料、数字贸易等学科方向形成一定特色和优势。毕业生就业率在同类高校创下新高，教学质量不断的提升。

学校特别重视人的培养，致力于教学育人能力的全面提升，锐意改革，不断前行，努力地实现不让一个学生落伍的办学承诺。

郁郁人文，朗朗山海。不忘初心，共创未来。

Located in Jimei District, Xiamen, Fujian Province, Xiamen Institute of Technology (XIT) is a full-time private undergraduate college approved by the Ministry of Education. It was established in 2009 and passed the Ministry’s undergraduate teaching quality assessment in 2019.

Boasting superior educational conditions and a picturesque campus, XIT is renowned for its beauty, described as “green shades reflecting buildings and red blossoms illuminating pavilions throughout the seasons”. Upholding the educational philosophy of “fostering virtue through education and cultivating people with culture”, XIT aims for the vision of “nurturing talents and building a prestigious institution over a century”. It implements a comprehensive talent cultivation model that integrates “liberal education, knowledge education, and capability training.” The Institute pursues excellence in faculty development, discipline and program construction, and cultural development, gradually forming its own educational characteristics.

Throughout the years, XIT has evolved into an application-oriented undergraduate institution that offers a wide range of disciplines and steadily improves its educational standards, gaining a significant social impact. The school comprises six undergraduate colleges: School of Mechanical, Electrical and Information Engineering, School of Architectural Science and Civil Engineering, Business School, School of Data and Computer Science, School of Foreign Languages, and School of Liberal Arts Education and Art Media. Additionally, there are public teaching units such as the Department of Ideological and Political Theory Course Teaching and the Department of Physical Education. XIT offers 38 undergraduate majors across six academic disciplines: engineering, science, economics, management, literature, and art, primarily focusing on advanced new technology in engineering. At present, there are over 10,000 full-time students and nearly 1,000 faculty members.

The library of XIT covers a total area of 39,000 square meters and houses over 1,000,000 printed books. In recent years, the school has made tremendous efforts to promote educational informatization, establishing more than 100 smart classrooms. Moreover, it actively fosters a distinctive campus culture, epitomized by the “Cultural Observation” series of cultural landscapes represented by “Five Exhibitions and Ten Gardens”. Every year, the school hosts a variety of culturally distinctive and sophisticated art events, such as Love Students Festival, Respect Teachers Festival, Spring and Summer Music Festival, Bo Ya Cup Annual Art Exhibition, Campus Health Run, and Campus Marathon, all contributing to the comprehensive cultivation of students’ cultural qualities and humanistic spirit.

Since 2019, the school has been awarded 92 provincial and ministerial level projects for teaching quality engineering, 29 teaching reform projects, and 8 awards in faculty teaching competitions. Currently, there are 2 provincial-level application-oriented disciplines, 7 provincial-level first-class undergraduate programs, 25 provincial-level first-class undergraduate courses, 1 provincial-level demonstrative application-oriented professional cluster, 4 provincial-level characteristic professional service sectors for higher education, 4 provincial-level experimental teaching demonstration centers, 2 provincial-level virtual simulation experimental teaching centers, and 2 provincial-level undergraduate teaching teams. The institute houses 1 key laboratory for higher education in Fujian Province and 1 research base for humanities and social sciences, and has established 230 off-campus internship and practice bases. It has cultivated distinct characteristics and advantages in fields such as flexible manufacturing equipment integration technologies, Internet of Things applications, embedded artificial intelligence computing, advanced functional materials, and digital trade. The employment rate of graduates has reached a new high among similar institutions, and the quality of education continues to improve.

Above all, XIT places special emphasis on students’ personal development, committed to enhancing teachers’ ability to teach and educate. With a determination to reform and move forward, it strives to fulfill its promise of not leaving any student behind.

Rich in humanities, bright in mountains and seas, XIT will stay true to its original aspirations and create a brighter future with concerted efforts.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292