校园营销资源示例：福建省-厦门市 厦门工学院 校园活动路演-校园营销资源介绍

厦门工学院 校园活动路演-校园营销资源介绍

学校标签

本科,理工类,民办

男女比例

男生:55.00%-女生:45.00%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:97.05%
国内升学率:1.09%
出国率:1.71%
以上数据来自2019年就业质量报告

媒体优势

校园路演活动，绝非摆个摊子、竖几展架的粗放操作，而是品牌以场景派对为载体，深度融入校园节奏、实现品牌年轻化的核心触点。它的本质是让品牌/产品跳出广告工具的刻板印象，真正嵌入大学生群体当天的生活动线——当学生路过这片区域，仿佛误入为他们量身定制的沉浸式现场，从好奇驻足到拍照分享，从参与互动到记住口号，每一个动作都自然转化为UGC传播的入口，这正是校园体验式营销的精髓所在。
不妨具象化这个场景：正午下课铃响，人流密集的教学楼通道或食堂路口，舞台音箱先以节奏打破校园的日常宁静，远处的品牌横幅、标志性色调率先抓住视线；走近后，互动打卡点、品牌签到墙、产品试用区、氛围感拍照背景依次展开——原本只是路过的学生，瞬间被拉进品牌场景。拍照发圈、试用体验、扫码参与、领取周边，整个过程行云流水，学生自身也成为品牌记忆里的一帧鲜活画面，而这背后，正是线上线下融合思维的落地：线下体验触发情绪共鸣，线上分享开启传播裂变。
值得注意的是，校园路演的核心竞争力，在于对校园语境与学生节奏的精准贴合。大学生群体的碎片化黄金时段——午休1小时、傍晚课后、运动结束后、周末零散时间，都是路演的最佳触发节点。前期通过校园KOC转发、社群预热、表白墙宣传等内容营销手段种下好奇心，路演当天以现场节奏接住这份期待，再通过互动设计打通预热-体验-分享的全链路——这便是校园营销特有的动线逻辑，也是精细化运营在校园场景的具体体现。正如调研所示，七成以上Z世代倾向通过自媒体了解品牌，而路演恰好搭建了线下体验→线上分享的桥梁，让品牌从被动曝光变为主动参与。
做校园路演，重点从不是全量展示，而是在每个关键节点预留参与入口：入口设计需足够吸睛，比如潮酷装置、二次元主题；现场要有延长停留的巧思，比如阶梯式互动、沉浸式体验；互动要契合学生节奏，比如短时游戏、轻量级任务；出口要有记忆收束，比如定制周边、专属口号。从广告营销视角，路演同时承载品牌曝光+记忆沉淀的双重功能；从整合营销视角，它更是传播链路的爆破点——能串联起看见→停留→参与→传播的完整闭环，既解决了静态广告缺乏互动的痛点，又弥补了线上营销缺少真实体验的短板，完美呼应广告引流+口碑立信的互补原则。
在校园推广中，铺满广告易，让学生愿意走进来难。当路演提供酷感舞台+趣味互动+记忆点装置+出片场景时，学生的心态会从我去看看转变为我要参与，品牌也随之完成从远距离曝光到近距离共鸣、从被记住到被分享的关键跨越。这种转变的核心，是对Z世代情绪价值需求的精准捕捉——他们追求的不是被动接收信息，而是主动创造体验，而路演恰好给予了这种参与感，这也是品牌打破品牌老化困境、建立品牌信任感的有效路径。
正因如此，校园路演在校园广告矩阵中始终占据核心地位：静态广告如桌贴、围栏是基础铺路，让学生先感知品牌存在；路演则是关键一步——当学生与品牌真实互动、亲身体验，并意识到品牌主张与我有关时，才算真正完成传播闭环。这里的创意是决定性变量：一句贴合学生口语的slogan，比如早八人专属能量补给；一个让人忍不住打卡的装置，比如校园记忆盲盒墙；一种适合社交分享的场景，比如国潮主题拍照区，哪怕学生只在现场停留5-6秒，那些符号化的记忆点也会深刻留在脑海中。而学生的拍照发圈问朋友‘那是什么活动’，则让路演突破了物理空间限制，拉开了校园营销的传播半径，这正是社交营销的魅力所在。
更重要的是，路演的价值不应止于活动当天。活动结束后，需通过抖音话题挑战、小红书UGC征集等社媒互动，以及社群专属福利、校园KOL复盘等后续回流，将路演中的照片、视频、学生反馈持续释放——让当天的场景在后续日子里被再看见、再记忆、再传播。这个过程，是品牌印象从临时感知沉淀为长期记忆的关键，也是全域运营思维的延伸：线下路演是引爆点，线上运营是续航器，两者结合才能让品牌在学生心智中扎根。
归根结底，校园路演绝非可有可无的花瓶，而是校园活动营销、品牌传播体系里的核心引爆点。当我们以创意为内核，将其设计成有人气、有体验、有记忆、有传播的沉浸式现场时，它便能在大学生群体中落地生根——在照片里延伸传播边界，在记忆里沉淀品牌认知，最终助力品牌实现校园市场的品效合一，完成从触达Z世代到赢得Z世代的跨越。正如电商趋势报告指出的，购物体验与娱乐体验在社交平台无缝融合，而校园路演，正是这种体验+娱乐+社交模式在校园场景的最佳实践。

学校介绍

厦门工学院坐落于福建省厦门市集美区，是2009年经教育部批准设立的全日制民办普通本科高校，2019年通过教育部本科教学工作合格评估。

厦门工学院素有“一园绿荫映屋宇、四季红英照楼台”之美，办学条件优越，校园环境优美。学校秉承“立德树人，以文化人”的教育理念，以“百年树人，百年名校”为办学愿景，推行“博雅教育、知识教育、能力培养”三位一体的人才培养模式，在师资队伍建设、学科与专业建设、学校文化建设等方面都有着独特的追求，并逐渐凝聚成自己的办学特色。

厦门工学院已经发展为学科门类较为齐全、办学水平稳步提高、具有一定社会影响的应用型本科高校。学校现设机械电气与信息工程学院、建筑科学与土木工程学院、商学院、数据科学与计算机学院、外国语学院、博雅教育与艺术传媒学院6个本科生学院，还有思想政治理论课教学部、体育部等公共教学单位，开设本科专业38个，涵盖工学、理学、经济学、管理学、文学、艺术学六大学科门类，以工科的前沿新技术专业为主，学校现有全日制在校生一万多人，有教职工近千人。

厦门工学院图书馆总面积3.9万平方米，馆藏纸质图书100多万册。近年来，学校全力推进教育信息化建设，建成智慧教室100多间。学校积极构建具有自己特色的校园文化，已建成以“五馆十园”为代表的“观文”系列人文景观。学校每年举办“爱生节”“尊师节”“春夏之声”校园音乐节、博雅杯年度艺术大展、校园健康跑、校园马拉松赛等一批特色鲜明、格调高雅的文化艺术活动，全面培育学生的文化品格和人文精神。

2019年至今，学校获得省部级以上教学质量工程建设项目92项、教学改革项目29项，教师教学竞赛获奖8项；学校现有2个省级高校应用型学科、7个省级一流本科专业、25门省级一流本科课程、1个省级示范性应用型专业群、4个省级高校服务产业特色专业、4个省级实验教学示范中心、2个省级虚拟仿真实验教学中心、2个省级本科教学团队等。学校现有1个福建省高校重点实验室、1个福建省高校人文社会科学研究基地，建有230个校外实习实践基地，在柔性制造装备集成技术、物联网技术及应用、嵌入式人工智能计算及应用、先进功能材料、数字贸易等学科方向形成一定特色和优势。毕业生就业率在同类高校创下新高，教学质量不断的提升。

学校特别重视人的培养，致力于教学育人能力的全面提升，锐意改革，不断前行，努力地实现不让一个学生落伍的办学承诺。

郁郁人文，朗朗山海。不忘初心，共创未来。

Located in Jimei District, Xiamen, Fujian Province, Xiamen Institute of Technology (XIT) is a full-time private undergraduate college approved by the Ministry of Education. It was established in 2009 and passed the Ministry’s undergraduate teaching quality assessment in 2019.

Boasting superior educational conditions and a picturesque campus, XIT is renowned for its beauty, described as “green shades reflecting buildings and red blossoms illuminating pavilions throughout the seasons”. Upholding the educational philosophy of “fostering virtue through education and cultivating people with culture”, XIT aims for the vision of “nurturing talents and building a prestigious institution over a century”. It implements a comprehensive talent cultivation model that integrates “liberal education, knowledge education, and capability training.” The Institute pursues excellence in faculty development, discipline and program construction, and cultural development, gradually forming its own educational characteristics.

Throughout the years, XIT has evolved into an application-oriented undergraduate institution that offers a wide range of disciplines and steadily improves its educational standards, gaining a significant social impact. The school comprises six undergraduate colleges: School of Mechanical, Electrical and Information Engineering, School of Architectural Science and Civil Engineering, Business School, School of Data and Computer Science, School of Foreign Languages, and School of Liberal Arts Education and Art Media. Additionally, there are public teaching units such as the Department of Ideological and Political Theory Course Teaching and the Department of Physical Education. XIT offers 38 undergraduate majors across six academic disciplines: engineering, science, economics, management, literature, and art, primarily focusing on advanced new technology in engineering. At present, there are over 10,000 full-time students and nearly 1,000 faculty members.

The library of XIT covers a total area of 39,000 square meters and houses over 1,000,000 printed books. In recent years, the school has made tremendous efforts to promote educational informatization, establishing more than 100 smart classrooms. Moreover, it actively fosters a distinctive campus culture, epitomized by the “Cultural Observation” series of cultural landscapes represented by “Five Exhibitions and Ten Gardens”. Every year, the school hosts a variety of culturally distinctive and sophisticated art events, such as Love Students Festival, Respect Teachers Festival, Spring and Summer Music Festival, Bo Ya Cup Annual Art Exhibition, Campus Health Run, and Campus Marathon, all contributing to the comprehensive cultivation of students’ cultural qualities and humanistic spirit.

Since 2019, the school has been awarded 92 provincial and ministerial level projects for teaching quality engineering, 29 teaching reform projects, and 8 awards in faculty teaching competitions. Currently, there are 2 provincial-level application-oriented disciplines, 7 provincial-level first-class undergraduate programs, 25 provincial-level first-class undergraduate courses, 1 provincial-level demonstrative application-oriented professional cluster, 4 provincial-level characteristic professional service sectors for higher education, 4 provincial-level experimental teaching demonstration centers, 2 provincial-level virtual simulation experimental teaching centers, and 2 provincial-level undergraduate teaching teams. The institute houses 1 key laboratory for higher education in Fujian Province and 1 research base for humanities and social sciences, and has established 230 off-campus internship and practice bases. It has cultivated distinct characteristics and advantages in fields such as flexible manufacturing equipment integration technologies, Internet of Things applications, embedded artificial intelligence computing, advanced functional materials, and digital trade. The employment rate of graduates has reached a new high among similar institutions, and the quality of education continues to improve.

Above all, XIT places special emphasis on students’ personal development, committed to enhancing teachers’ ability to teach and educate. With a determination to reform and move forward, it strives to fulfill its promise of not leaving any student behind.

Rich in humanities, bright in mountains and seas, XIT will stay true to its original aspirations and create a brighter future with concerted efforts.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292