校园营销资源示例：福建省-厦门市 厦门工学院 校园QQ空间广告-校园营销资源介绍

厦门工学院 校园QQ空间广告-校园营销资源介绍

学校标签

本科,理工类,民办

男女比例

男生:55.00%-女生:45.00%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:97.05%
国内升学率:1.09%
出国率:1.71%
以上数据来自2019年就业质量报告

媒体优势

在校园营销矩阵中，QQ空间常被忽视，但其实则是兼具温度、用户黏性与转化能力的优质媒介。作为长期聚集95后、00后等Z世代群体的平台，QQ空间不仅用户基数庞大，更保持着高活跃度——这种天然的年轻用户属性，让它成为品牌穿透校园社交圈、触达核心目标群体的重要入口，完美契合品牌年轻化的布局需求。
QQ空间的核心价值，在于它是大学生群体专属的私人化内容社交场。当品牌将活动信息、产品亮点植入QQ空间的说说、日志或图片时，内容不会像传统广告那样显得突兀，反而能融入学生的日常社交语境：一张活动现场的背景墙照片、一段互动游戏的短视频、一份打卡签到的图文记录，都可能随着学生的发布，出现在其好友的动态流中，自然引发点赞、评论与转发。这种原生内容式植入，精准贴合了Z世代对真实社交的偏好，避免了硬广带来的抵触感，为口碑传播埋下天然伏笔。
借助QQ空间开展校园推广，可挖掘三大核心机会：
高效引流转化：在空间内容中嵌入活动预告、报名链接、扫码入口或专属优惠券，能让被内容吸引的学生即时完成看到-参与的转化链路，无需跳转多平台，大幅降低决策成本，完美承接广告营销快速引流的功能；
圈层曝光扩散：若内容具备互动性与话题性——比如校园春日打卡挑战晒出你的学习神器，便可能触发学生的自发转发，不仅能被好友反复看见，还能通过好友的好友渗透至更广泛的校园圈层，实现传播范围的裂变式增长；
强亲和力建立：QQ空间本身是学生展示日常、分享心情的个人阵地，品牌在此出现，更像是融入学生生活而非推销产品。这种陪伴式曝光能弱化商业感，让品牌以更亲切的形象走进学生心智，为后续品牌信任感的建立奠定基础。
要让QQ空间真正释放营销价值，需在创意与内容打磨上深耕：标题需具备吸引力，比如校园奶茶节免费喝！空间晒单再抽免单，快速抓住学生注意力；图文或视频内容需贴合Z世代审美，色彩明亮、构图简洁，比如活动现场的热闹场景、产品的实用场景展示；文案语气要贴近校园语境，多用学生熟悉的表达，避免生硬的官方话术；更要设计可晒性强的内容——比如定制化的打卡模板、高颜值的互动礼品，激发学生主动分享的欲望，推动UGC内容的产生；同时加入有奖互动机制，如评论说说你的校园故事抽周边转发@3位好友解锁活动福利，让学生从被动浏览转为主动参与，强化内容的传播力。
QQ空间的运营还需与线下校园场景深度联动，构建全域营销闭环。在线下，可通过食堂桌贴、操场围栏、路演现场物料或宣传海报，预告QQ空间的互动活动，比如现场拍照发空间，带话题可领小礼品；在线上，将线下活动的现场照片、学生体验视频、互动瞬间整理成空间内容发布，让未到场的学生也能通过好友动态感知活动热度；这种线下触发-线上传播-二次引流的链路，能让品牌在学生的线上社交与线下体验中形成双重曝光，进一步加深记忆沉淀。
在校园广告、校园推广与校园营销的整体架构中，QQ空间承担着线上内容阵地、社交流量入口、转化通道的三重角色。它不仅能补充其他线上平台的传播缺口，更能以温情社交的特质，拉近品牌与Z世代的距离。只要持续以创意内容为核心，保持与学生的高频互动，让品牌自然融入空间的社交语境，QQ空间便不再是简单的信息发布平台，而是能为校园营销注入温情与活力、助力品牌实现品效合一的关键触点——最终让品牌从被看见升级为被喜欢、被传播，在Z世代心智中留下深刻印记。

学校介绍

厦门工学院坐落于福建省厦门市集美区，是2009年经教育部批准设立的全日制民办普通本科高校，2019年通过教育部本科教学工作合格评估。

厦门工学院素有“一园绿荫映屋宇、四季红英照楼台”之美，办学条件优越，校园环境优美。学校秉承“立德树人，以文化人”的教育理念，以“百年树人，百年名校”为办学愿景，推行“博雅教育、知识教育、能力培养”三位一体的人才培养模式，在师资队伍建设、学科与专业建设、学校文化建设等方面都有着独特的追求，并逐渐凝聚成自己的办学特色。

厦门工学院已经发展为学科门类较为齐全、办学水平稳步提高、具有一定社会影响的应用型本科高校。学校现设机械电气与信息工程学院、建筑科学与土木工程学院、商学院、数据科学与计算机学院、外国语学院、博雅教育与艺术传媒学院6个本科生学院，还有思想政治理论课教学部、体育部等公共教学单位，开设本科专业38个，涵盖工学、理学、经济学、管理学、文学、艺术学六大学科门类，以工科的前沿新技术专业为主，学校现有全日制在校生一万多人，有教职工近千人。

厦门工学院图书馆总面积3.9万平方米，馆藏纸质图书100多万册。近年来，学校全力推进教育信息化建设，建成智慧教室100多间。学校积极构建具有自己特色的校园文化，已建成以“五馆十园”为代表的“观文”系列人文景观。学校每年举办“爱生节”“尊师节”“春夏之声”校园音乐节、博雅杯年度艺术大展、校园健康跑、校园马拉松赛等一批特色鲜明、格调高雅的文化艺术活动，全面培育学生的文化品格和人文精神。

2019年至今，学校获得省部级以上教学质量工程建设项目92项、教学改革项目29项，教师教学竞赛获奖8项；学校现有2个省级高校应用型学科、7个省级一流本科专业、25门省级一流本科课程、1个省级示范性应用型专业群、4个省级高校服务产业特色专业、4个省级实验教学示范中心、2个省级虚拟仿真实验教学中心、2个省级本科教学团队等。学校现有1个福建省高校重点实验室、1个福建省高校人文社会科学研究基地，建有230个校外实习实践基地，在柔性制造装备集成技术、物联网技术及应用、嵌入式人工智能计算及应用、先进功能材料、数字贸易等学科方向形成一定特色和优势。毕业生就业率在同类高校创下新高，教学质量不断的提升。

学校特别重视人的培养，致力于教学育人能力的全面提升，锐意改革，不断前行，努力地实现不让一个学生落伍的办学承诺。

郁郁人文，朗朗山海。不忘初心，共创未来。

Located in Jimei District, Xiamen, Fujian Province, Xiamen Institute of Technology (XIT) is a full-time private undergraduate college approved by the Ministry of Education. It was established in 2009 and passed the Ministry’s undergraduate teaching quality assessment in 2019.

Boasting superior educational conditions and a picturesque campus, XIT is renowned for its beauty, described as “green shades reflecting buildings and red blossoms illuminating pavilions throughout the seasons”. Upholding the educational philosophy of “fostering virtue through education and cultivating people with culture”, XIT aims for the vision of “nurturing talents and building a prestigious institution over a century”. It implements a comprehensive talent cultivation model that integrates “liberal education, knowledge education, and capability training.” The Institute pursues excellence in faculty development, discipline and program construction, and cultural development, gradually forming its own educational characteristics.

Throughout the years, XIT has evolved into an application-oriented undergraduate institution that offers a wide range of disciplines and steadily improves its educational standards, gaining a significant social impact. The school comprises six undergraduate colleges: School of Mechanical, Electrical and Information Engineering, School of Architectural Science and Civil Engineering, Business School, School of Data and Computer Science, School of Foreign Languages, and School of Liberal Arts Education and Art Media. Additionally, there are public teaching units such as the Department of Ideological and Political Theory Course Teaching and the Department of Physical Education. XIT offers 38 undergraduate majors across six academic disciplines: engineering, science, economics, management, literature, and art, primarily focusing on advanced new technology in engineering. At present, there are over 10,000 full-time students and nearly 1,000 faculty members.

The library of XIT covers a total area of 39,000 square meters and houses over 1,000,000 printed books. In recent years, the school has made tremendous efforts to promote educational informatization, establishing more than 100 smart classrooms. Moreover, it actively fosters a distinctive campus culture, epitomized by the “Cultural Observation” series of cultural landscapes represented by “Five Exhibitions and Ten Gardens”. Every year, the school hosts a variety of culturally distinctive and sophisticated art events, such as Love Students Festival, Respect Teachers Festival, Spring and Summer Music Festival, Bo Ya Cup Annual Art Exhibition, Campus Health Run, and Campus Marathon, all contributing to the comprehensive cultivation of students’ cultural qualities and humanistic spirit.

Since 2019, the school has been awarded 92 provincial and ministerial level projects for teaching quality engineering, 29 teaching reform projects, and 8 awards in faculty teaching competitions. Currently, there are 2 provincial-level application-oriented disciplines, 7 provincial-level first-class undergraduate programs, 25 provincial-level first-class undergraduate courses, 1 provincial-level demonstrative application-oriented professional cluster, 4 provincial-level characteristic professional service sectors for higher education, 4 provincial-level experimental teaching demonstration centers, 2 provincial-level virtual simulation experimental teaching centers, and 2 provincial-level undergraduate teaching teams. The institute houses 1 key laboratory for higher education in Fujian Province and 1 research base for humanities and social sciences, and has established 230 off-campus internship and practice bases. It has cultivated distinct characteristics and advantages in fields such as flexible manufacturing equipment integration technologies, Internet of Things applications, embedded artificial intelligence computing, advanced functional materials, and digital trade. The employment rate of graduates has reached a new high among similar institutions, and the quality of education continues to improve.

Above all, XIT places special emphasis on students’ personal development, committed to enhancing teachers’ ability to teach and educate. With a determination to reform and move forward, it strives to fulfill its promise of not leaving any student behind.

Rich in humanities, bright in mountains and seas, XIT will stay true to its original aspirations and create a brighter future with concerted efforts.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292