校园营销资源示例：福建省-厦门市 厦门工学院 校园KOL-校园营销资源介绍

厦门工学院 校园KOL-校园营销资源介绍

学校标签

本科,理工类,民办

男女比例

男生:55.00%-女生:45.00%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:97.05%
国内升学率:1.09%
出国率:1.71%
以上数据来自2019年就业质量报告

媒体优势

校园KOL指的是在大学校园里自带话语权和影响力的群体，像学生会主席、社团负责人、校园红人、活动达人这些都算。他们和同学之间早就积累了天然的信任，随便一句推荐、晒张体验图、分享段感受，都比单纯的广告更容易被认可，还能快速传开来——毕竟对学生来说，这不是冷冰冰的品牌话术，更像身边有影响力的人在真心分享。
在校园营销里用校园KOL，有三个特别突出的优势。首先是熟人背书的信任感，学生更愿意听身边人的建议，尤其是这些在校园里有知名度的人，他们的推荐自带校园内部人的标签，比硬广更能戳中Z世代对真实体验的需求。其次是覆盖精准，校园KOL熟悉校园里的社群、圈层，知道哪些楼栋的学生爱关注什么、哪个圈子容易掀起讨论，他们的朋友圈、校园社群、线下交际网都是现成的宣传渠道，能精准触达目标群体，避免普通渠道的广撒网浪费。最后是传播有裂变效应，他们发一条文字、晒一组活动照片、参与一次品牌互动，很快会被同学点赞、转发、评论，自然而然带动二次传播，让品牌影响力从一个小圈子扩散到更多学生群体里。
不过想让校园KOL的价值真正发挥出来，创意、真实感、匹配度这三点缺一不可。创意要贴合校园语境，比如结合早八人期末周这些学生熟悉的话题，才能让内容快速被注意到；真实感是关键，得让同学觉得这是他真心想说的，要是满屏都是商业化话术，很容易被划走；匹配度也很重要，比如科技类品牌找社团里的技术达人，美妆类品牌找爱分享穿搭护肤的校园红人，只有KOL的形象、风格和品牌调性契合，推荐才不会显得突兀，才能引发共鸣。
实际操作时，有几个具体的方法能让效果更好。先让KOL亲自体验产品、参与活动，只有真的接触过，他们分享的内容才会有细节、有温度，比如这个笔记本续航能撑满一整天课，记笔记特别方便，比空泛的产品很好用更有说服力；再给他们准备好拍好晒的视觉素材，像有设计感的背景板、有校园特色的道具、颜值高的伴手礼，让他们愿意主动拍照发圈，不用刻意硬推；还可以在内容里加互动设计，比如让KOL发起晒出你的校园学习角，抽3人送同款文具评论说说你最想体验的功能，我来实测，引导同学参与讨论，而不是单向输出，这样传播效果会更持久。
在整个校园营销体系里，校园KOL扮演的是信任桥梁+二次传播节点的角色。线下铺广告、办路演、做活动，能触达的学生终究有限，但KOL能把现场的感受、产品的体验、活动的氛围，带到朋友圈、校园社群里，让没去现场、没看到广告的学生也能听说、看到，补上传播的缺口。只要在这些环节里注入创意，让KOL的分享不是生硬的广告，而是和学生同频的日常对话，比如今天在操场体验的这个运动手环，测心率特别准，跑步党可以冲，这条信任桥梁就能搭得稳、拉得长，帮品牌在学生群体里积累口碑，实现从触达到认同的转化，这也是做好校园推广、实现品效合一的关键一步。

学校介绍

厦门工学院坐落于福建省厦门市集美区，是2009年经教育部批准设立的全日制民办普通本科高校，2019年通过教育部本科教学工作合格评估。

厦门工学院素有“一园绿荫映屋宇、四季红英照楼台”之美，办学条件优越，校园环境优美。学校秉承“立德树人，以文化人”的教育理念，以“百年树人，百年名校”为办学愿景，推行“博雅教育、知识教育、能力培养”三位一体的人才培养模式，在师资队伍建设、学科与专业建设、学校文化建设等方面都有着独特的追求，并逐渐凝聚成自己的办学特色。

厦门工学院已经发展为学科门类较为齐全、办学水平稳步提高、具有一定社会影响的应用型本科高校。学校现设机械电气与信息工程学院、建筑科学与土木工程学院、商学院、数据科学与计算机学院、外国语学院、博雅教育与艺术传媒学院6个本科生学院，还有思想政治理论课教学部、体育部等公共教学单位，开设本科专业38个，涵盖工学、理学、经济学、管理学、文学、艺术学六大学科门类，以工科的前沿新技术专业为主，学校现有全日制在校生一万多人，有教职工近千人。

厦门工学院图书馆总面积3.9万平方米，馆藏纸质图书100多万册。近年来，学校全力推进教育信息化建设，建成智慧教室100多间。学校积极构建具有自己特色的校园文化，已建成以“五馆十园”为代表的“观文”系列人文景观。学校每年举办“爱生节”“尊师节”“春夏之声”校园音乐节、博雅杯年度艺术大展、校园健康跑、校园马拉松赛等一批特色鲜明、格调高雅的文化艺术活动，全面培育学生的文化品格和人文精神。

2019年至今，学校获得省部级以上教学质量工程建设项目92项、教学改革项目29项，教师教学竞赛获奖8项；学校现有2个省级高校应用型学科、7个省级一流本科专业、25门省级一流本科课程、1个省级示范性应用型专业群、4个省级高校服务产业特色专业、4个省级实验教学示范中心、2个省级虚拟仿真实验教学中心、2个省级本科教学团队等。学校现有1个福建省高校重点实验室、1个福建省高校人文社会科学研究基地，建有230个校外实习实践基地，在柔性制造装备集成技术、物联网技术及应用、嵌入式人工智能计算及应用、先进功能材料、数字贸易等学科方向形成一定特色和优势。毕业生就业率在同类高校创下新高，教学质量不断的提升。

学校特别重视人的培养，致力于教学育人能力的全面提升，锐意改革，不断前行，努力地实现不让一个学生落伍的办学承诺。

郁郁人文，朗朗山海。不忘初心，共创未来。

Located in Jimei District, Xiamen, Fujian Province, Xiamen Institute of Technology (XIT) is a full-time private undergraduate college approved by the Ministry of Education. It was established in 2009 and passed the Ministry’s undergraduate teaching quality assessment in 2019.

Boasting superior educational conditions and a picturesque campus, XIT is renowned for its beauty, described as “green shades reflecting buildings and red blossoms illuminating pavilions throughout the seasons”. Upholding the educational philosophy of “fostering virtue through education and cultivating people with culture”, XIT aims for the vision of “nurturing talents and building a prestigious institution over a century”. It implements a comprehensive talent cultivation model that integrates “liberal education, knowledge education, and capability training.” The Institute pursues excellence in faculty development, discipline and program construction, and cultural development, gradually forming its own educational characteristics.

Throughout the years, XIT has evolved into an application-oriented undergraduate institution that offers a wide range of disciplines and steadily improves its educational standards, gaining a significant social impact. The school comprises six undergraduate colleges: School of Mechanical, Electrical and Information Engineering, School of Architectural Science and Civil Engineering, Business School, School of Data and Computer Science, School of Foreign Languages, and School of Liberal Arts Education and Art Media. Additionally, there are public teaching units such as the Department of Ideological and Political Theory Course Teaching and the Department of Physical Education. XIT offers 38 undergraduate majors across six academic disciplines: engineering, science, economics, management, literature, and art, primarily focusing on advanced new technology in engineering. At present, there are over 10,000 full-time students and nearly 1,000 faculty members.

The library of XIT covers a total area of 39,000 square meters and houses over 1,000,000 printed books. In recent years, the school has made tremendous efforts to promote educational informatization, establishing more than 100 smart classrooms. Moreover, it actively fosters a distinctive campus culture, epitomized by the “Cultural Observation” series of cultural landscapes represented by “Five Exhibitions and Ten Gardens”. Every year, the school hosts a variety of culturally distinctive and sophisticated art events, such as Love Students Festival, Respect Teachers Festival, Spring and Summer Music Festival, Bo Ya Cup Annual Art Exhibition, Campus Health Run, and Campus Marathon, all contributing to the comprehensive cultivation of students’ cultural qualities and humanistic spirit.

Since 2019, the school has been awarded 92 provincial and ministerial level projects for teaching quality engineering, 29 teaching reform projects, and 8 awards in faculty teaching competitions. Currently, there are 2 provincial-level application-oriented disciplines, 7 provincial-level first-class undergraduate programs, 25 provincial-level first-class undergraduate courses, 1 provincial-level demonstrative application-oriented professional cluster, 4 provincial-level characteristic professional service sectors for higher education, 4 provincial-level experimental teaching demonstration centers, 2 provincial-level virtual simulation experimental teaching centers, and 2 provincial-level undergraduate teaching teams. The institute houses 1 key laboratory for higher education in Fujian Province and 1 research base for humanities and social sciences, and has established 230 off-campus internship and practice bases. It has cultivated distinct characteristics and advantages in fields such as flexible manufacturing equipment integration technologies, Internet of Things applications, embedded artificial intelligence computing, advanced functional materials, and digital trade. The employment rate of graduates has reached a new high among similar institutions, and the quality of education continues to improve.

Above all, XIT places special emphasis on students’ personal development, committed to enhancing teachers’ ability to teach and educate. With a determination to reform and move forward, it strives to fulfill its promise of not leaving any student behind.

Rich in humanities, bright in mountains and seas, XIT will stay true to its original aspirations and create a brighter future with concerted efforts.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292