校园营销资源示例：四川省-成都市 成都外国语学院 校园运动场围栏广告-校园营销资源介绍

成都外国语学院 校园运动场围栏广告-校园营销资源介绍

学校标签

本科,语言类,民办

男女比例

男生:18.88%-女生:81.12%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:76.82%
国内升学率:11.46%
出国率:7.96%
以上数据来自2020年就业质量报告

媒体优势

校园媒介中的运动场围栏广告，从来不是简单的场域背板”，而是品牌叩击Z世代心智的关键触点。白天伴随大学生群体上课下课的动线穿梭操场，课外训练时听着风声、望着树影，那些围栏上的品牌口号与特色配色，早已跳出硬塞广告的刻板印象，悄然成为场域氛围的一部分——它们像空气般融入日常，将品牌价值观以润物细无声的方式，植入年轻消费者的感知体系。
值得注意的是，当Z世代身处运动场时，本身就带着我在现场的兴奋与放松，这种情绪状态下的品牌触达，恰好契合体验经济中情绪价值优先的核心逻辑。显然，此时一眼掠过的品牌符号，远比传统广告营销中冷冰冰的展板更具穿透力，这正是场景化营销对品牌传播的独特赋能。你无需刻意停下细看，哪怕只是擦肩而过，那条品牌线条、那个专属字体，都可能在脑海中留下模糊却深刻的线索——这种环境式的记住”，正是品牌年轻化进程中，突破品牌老化困境的关键创新：不依赖强制灌输，而是靠场景共鸣让品牌符号自然沉淀。
我们常说校园营销要实现全域场景覆盖，但铺满面积绝非核心目标。归根结底，真正的关键在于以创意为桥梁，让广告在整合营销矩阵中如同朋友式陪伴自然出现。正如校园口碑营销和广告营销结合使用能够在品牌传播和引流方面发挥互补作用，运动场围栏广告作为强场景覆盖点，与食堂桌贴的近距离提醒、宿舍贴的睡前记忆形成多触点联动，恰好构建起这样的营销闭环：当Z世代睡前瞥见宿舍贴的品牌标识时，很可能无意识唤醒白天运动场的场景记忆，实现品牌印象的叠加强化——这才是真正意义上的校园整合营销，而非单一媒介的孤岛式传播”。
创意，始终是品牌与Z世代建立深度连接的核心。优秀的校园广告不该只停留在放大LOGO的浅层操作，而是要通过一句话懂你的共鸣点、一个符号唤醒瞬间的记忆点，实现品牌与受众的价值共鸣。调研显示，七成以上的Z世代倾向通过自媒体和小红书等平台的评测了解品牌信息，购物与社交深度绑定，因此带着校园情绪、契合年轻人语气的同频语言才是关键——用他们日常会说的话撰写标语，让广告从被看见升级为被记住”，甚至触发UGC传播（比如让口号成为朋友圈背景图），这正是故事营销的精髓，也是品牌减龄、实现品牌升级的有效路径。
因此，我们在运动场布局横幅与围栏广告，绝非为了填满视野”，而是为了在Z世代追球、喝水、聊天的碎片化瞬间，让品牌成为他们印象里的一帧记忆画面”。当那抹围栏上的品牌配色在宿舍楼梯间再次触发联想，当那句口号成为学生社群里的分享素材，这种场景叠加效应，正是校园推广中口碑传播的起点，也是品牌年轻化落地的关键抓手。要知道，Z世代在发现喜欢的品牌后乐于向朋友种草”，分享与购买行为形成裂变链条，而运动场广告引发的这些自发传播”，恰好契合了这一行为特征。
做校园营销，从来不是广告堆满校园的粗放模式，而是要将创意种进Z世代的生活场景，构建品牌与校园共生的品牌生态”。哪怕受众没刻意寻找，品牌也在场景中自然存在；哪怕没主动记忆，品牌符号也在潜意识里沉淀。品牌要在校园市场不被忽略，就必须在每个触点上——无论是运动场围栏、食堂桌贴，还是宿舍闸机广告——用创意清晰回答为什么要看、为什么要停、为什么要记”。这既是全域运营的核心逻辑，也呼应了广告营销快速引流+口碑营销建立信任的互补原则，更是实现校园营销品效合一的必经之路。
正如电商趋势报告指出的，社交媒体正在成为在线零售的核心渠道，购物体验与娱乐体验在社交平台上无缝融合，而校园里的这些场景化广告，正是将线下体验与线上社交连接的纽带——从运动场的视觉触达，到社交平台的UGC分享，再到最终的品牌认同，一条完整的Z世代消费决策链路，正由此构建。

学校介绍

成都外国语学院是国家教育部批准设立的全日制普通本科院校，前身是四川外国语大学成都学院，创办于2000年，2023年9月经教育部批准更名为成都外国语学院。学校是四川省130多所高校中唯一的专业外国语高校，致力于创建高水平、国际化、应用型外国语大学。

学校现有成都、宜宾两个校区，占地面积1400多亩，校园湖光山色、风景宜人、空气清新，建筑风格中西合璧，自然人文环境交融辉映，是读书治学、成长成才的理想园地。

作为四川及西部地区重要的外语资源和人才基地，学校开设本专科专业65个，其中有30个外语类专业，涉及16门外语，6门外语在四川省高校中独一无二，形成了以外语学科为主，文学、经济、管理、艺术、教育等多学科协调发展的学科专业体系。学校现有1个国家级一流本科专业，5个四川省本科高校一流本科专业，4个四川省本科高校应用型示范专业，4个四川省民办高校重点特色专业，外国语言文学学科入选四川省贡嘎计划培育学科，2023年获批硕士学位授予立项建设单位。学校是中国高等教育学会外语教学研究分会理事单位、中国高校外语慕课联盟理事单位、教育部“三进”工作试点高校等，多次在第三方机构的相关高校排行榜中获评外语类、文学类第1名。

学校坚持人才强校战略，拥有一支德才兼备、爱岗敬业、教学优异的专任教师队伍，常年聘有16个外语语种的外籍教师。现有教育部教指委委员、四川省委省政府决咨委委员、四川省高校教指委委员、新文科教指委委员、课程思政教指委委员、全国优秀教师等10多人。近3年来，教师荣获省级以上教学比赛奖项100余个。

学校坚持办应用型大学，以“外语+”“+外语”相互融合，培养学生成为就业有实力、工作有能力、发展有潜力、个人有魅力的优秀应用型人才。现面向全国27个省（市、自治区）招生，在校生24000余人；设有12个二级学院，建有8个新文科实验室组群、100余间实验室，获评省级实验教学示范中心、省级大学生文科实践基地等。办学以来，学校育人质量广受好评，多个语种专业过级率超全国平均过级率20余个百分点；近三年，320多名学子在省级以上专业比赛中屡获冠亚军、特等奖、一等奖等奖项；每年有15%左右的本科毕业生成功考研，在第三方机构和媒体的排行榜中，学生深造率名列前茅。学校已培养6.5万余名优秀人才，广受用人单位欢迎，就业率保持在同类高校前列，获评“四川省高校毕业生就业工作优秀单位”，广大校友遍布五洲四海，涌现了一大批在各行各业取得突出成就的优秀校友。

学校曾获得四川省人民政府教学成果奖二等奖、四川省社会科学优秀成果奖二等奖等，近两年立项省部级科研项目10多项，厅局级科研项目160余项。出版校刊《外语教育与应用》（第七辑)（第八辑）两辑，获CNKI系列数据库（中国知网）全文收录。教师发表SCD和核心论文130余篇，出版著作27部（本）。

学校坚持国际化办学，已与全球24个国家的120多所高校建立了友好合作关系，开设了适应各语种各专业的本升硕、双学位、专升本、专升硕、交换生等留学项目，以及带薪实习、境外就业等就业项目，每年有500余名学子赴海外留学深造和实习就业，其中一批学生获国家留学基金委全额奖学金、匈牙利国家奖学金、韩国政府奖学金等资助；先后招收了9批来自俄罗斯、韩国、意大利等国的外籍留学生；每年都有众多各国的政府官员、领事馆官员、高校校长等来访交流；选派了众多在校学生参加中日韩领导人峰会、成都大运会、世界军运会、中阿论坛等重要外交外事活动。学校还是“中国（四川）援外医疗队葡萄牙语培训基地”“白俄罗斯教育部白俄罗斯留学预科中心”“亚洲教育论坛国际教育交流基地”。

“明德玉成、融通中外”，成都外国语学院将全面落实立德树人根本任务，坚持质量立校、特色强校，立足四川、服务西部、面向全国、通达世界，着力推进内涵式高质量发展，努力创建高水平、国际化、应用型外国语大学！

Chengdu International Studies University (CISU) approved by the Ministry of Education is a full-time general undergraduate institution. Chengdu Institute Sichuan International Studies University, the predecessor of CISU was established in 2000. In September 2023, it was officially renamed Chengdu International Studies University with the approval of the Ministry of Education. Among more than 130 higher education institutions in Sichuan Province CISU is the only specialized foreign language university committed to building a high-level foreign language university featuring application and global vision.

The university boasts two campuses in Chengdu and Yibin covering a total area of over 1,400 mu (approximately 93.33 hectares). Characterized by the beautiful lakes and mountains, pleasant scenery, fresh air, buildings that embody Chinese and western styles, as well as the harmoniously integrated natural and cultural environment. CISU is a paradise for scholarly pursuits and personal growth.

In Sichuan and western China, as a crucial foreign language resource and talent base, the university offers 65 undergraduate and 3-year diploma programs, including 30 foreign language programs, covering 16 foreign languages with six language programs solely offered among Sichuan’s higher education institutions. The multiple-discipline system, with foreign languages as the main focus together with literature, economics, management, arts, education, etc. develops in a coordinated manner. The university has 1 national first-class undergraduate program, 5 provincial first-class undergraduate programs, 4 provincial application-oriented demonstration programs, 4 provincial key characteristic programs in the private HEI realm. Its discipline of foreign language and literature has been included in the list of Gongga Plan for the “Double First-Class” Construction of Higher Education Institutions in Sichuan Province. In 2023, it was approved as the Institution Undergoing the Construction Phase for Master’s Degree Conferral. The university is a member of the Foreign Language Education Committee of China Association of Higher Education. It is also a directorate member of China MOOCs for Foreign Studies as well as one of the pilot universities for the “Three-Entering” Work of the Ministry of Education. On multiple rankings of relevant higher education institutions by third-party institutions CISU has ranked first in both foreign language and literature categories.

The university adheres to a talent-driven strategy. Morally upright, talented, and excellent in teaching is a dedicated team of teachers that the university boasts. It employs foreign teachers for 16 different foreign languages throughout the year. Among the faculty, there are members of the Higher Education Teaching Steering Committee under the Ministry of Education, members of Sichuan Province’s Higher Education Teaching Steering Committee, members of the New Liberal Arts Education Steering Committee, members of the Ideological and Political Education Steering Committee, and more than 10 national outstanding teachers. In the past three years, teachers have won over 100 awards in teaching competitions at the provincial level and above.

The university is committed to running an application-oriented university, integrating “foreign languages +” and “+ foreign languages”, so as to cultivate students to become equipped with strong employment capabilities, work skills, development potential, and personal charm for growing into excellent applied talents. It now recruits students from 27 provinces (municipalities directly under the central government, and autonomous regions) across the country. The university, with over 24,000 students, comprises a total of 12 schools and 8 new liberal arts laboratory clusters. With more than 100 laboratories, it has been rated as a provincial-level experimental teaching demonstration center and a provincial-level practice base for college students in the humanities. Since its establishment, CISU has been highly praised for its quality of education, featuring the passing rates of several language majors exceeding the national average by more than 20 percentage points. In the past three years, more than 320 students, in professional competitions at the provincial level and above have won championships, grand prizes, and first prizes. Approximately 15% of our graduates successfully pass the postgraduate qualification exam each year and in the rankings of third-party institutions and media, the rate of students pursuing further studies is among the top. The university has cultivated more than 65,000 outstanding graduates, who are widely welcomed by employers and the employment rate is at the forefront of similar colleges and universities. These achievements earn the university the award of “Excellent Institution for Graduate Employment Work in Sichuan Province”. Its alumni are spread all over the world, and a large number of outstanding alumni have made significant achievements in various industries.

The university is committed to an international approach to education having established friendly cooperative relations with more than 120 universities in 24 countries around the world. It offers a variety of study abroad programs suitable for all languages and majors such as master’s degree programs, dual degrees, undergraduate promotion, junior college to master’s degree, and exchange student programs as well as paid internships and overseas employment opportunities. Every year, more than 500 students go abroad for further study, internships, and employment. Some students have received full scholarships from China Scholarship Council Hungarian national scholarships and scholarships from the ROK government. It has successively recruited 9 batches of students from Russia, ROK, Italy, and other countries. Every year, many foreign government officials, consulate officers and HEI presidents visit for exchanges. Many students have been selected to participate in the China-Japan-Korea Leaders’ Summit, Chengdu Universiade, the World Military Games, the China-Arab Forum, and other important diplomatic and foreign affairs activities. The university is also a “Training Base for Portuguese Language of China (Sichuan) Medical Aid Team Abroad”, “Belarusian Ministry of Education Belarusian Study Abroad Preparatory Center”, “International Education Exchange Center, Education Forum for Asia”.

With “Creditable Integrity, Indomitable Refinement, Scholarly Excellence, Universal Vision” as the motto, Chengdu International Studies University will fully implement the fundamental task of moral education and adhere to the principles of quality-oriented education and characteristic development. CISU, rooted in Sichuan and serving western China, is dedicated to the nation and connected globally with focus on promoting high-quality intensive development and endeavoring to build a high-level foreign language university featuring application and global vision.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292