校园营销资源示例：四川省-成都市 成都外国语学院 校园活动路演-校园营销资源介绍

成都外国语学院 校园活动路演-校园营销资源介绍

学校标签

本科,语言类,民办

男女比例

男生:18.88%-女生:81.12%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:76.82%
国内升学率:11.46%
出国率:7.96%
以上数据来自2020年就业质量报告

媒体优势

校园路演活动，绝非摆个摊子、竖几展架的粗放操作，而是品牌以场景派对为载体，深度融入校园节奏、实现品牌年轻化的核心触点。它的本质是让品牌/产品跳出广告工具的刻板印象，真正嵌入大学生群体当天的生活动线——当学生路过这片区域，仿佛误入为他们量身定制的沉浸式现场，从好奇驻足到拍照分享，从参与互动到记住口号，每一个动作都自然转化为UGC传播的入口，这正是校园体验式营销的精髓所在。
不妨具象化这个场景：正午下课铃响，人流密集的教学楼通道或食堂路口，舞台音箱先以节奏打破校园的日常宁静，远处的品牌横幅、标志性色调率先抓住视线；走近后，互动打卡点、品牌签到墙、产品试用区、氛围感拍照背景依次展开——原本只是路过的学生，瞬间被拉进品牌场景。拍照发圈、试用体验、扫码参与、领取周边，整个过程行云流水，学生自身也成为品牌记忆里的一帧鲜活画面，而这背后，正是线上线下融合思维的落地：线下体验触发情绪共鸣，线上分享开启传播裂变。
值得注意的是，校园路演的核心竞争力，在于对校园语境与学生节奏的精准贴合。大学生群体的碎片化黄金时段——午休1小时、傍晚课后、运动结束后、周末零散时间，都是路演的最佳触发节点。前期通过校园KOC转发、社群预热、表白墙宣传等内容营销手段种下好奇心，路演当天以现场节奏接住这份期待，再通过互动设计打通预热-体验-分享的全链路——这便是校园营销特有的动线逻辑，也是精细化运营在校园场景的具体体现。正如调研所示，七成以上Z世代倾向通过自媒体了解品牌，而路演恰好搭建了线下体验→线上分享的桥梁，让品牌从被动曝光变为主动参与。
做校园路演，重点从不是全量展示，而是在每个关键节点预留参与入口：入口设计需足够吸睛，比如潮酷装置、二次元主题；现场要有延长停留的巧思，比如阶梯式互动、沉浸式体验；互动要契合学生节奏，比如短时游戏、轻量级任务；出口要有记忆收束，比如定制周边、专属口号。从广告营销视角，路演同时承载品牌曝光+记忆沉淀的双重功能；从整合营销视角，它更是传播链路的爆破点——能串联起看见→停留→参与→传播的完整闭环，既解决了静态广告缺乏互动的痛点，又弥补了线上营销缺少真实体验的短板，完美呼应广告引流+口碑立信的互补原则。
在校园推广中，铺满广告易，让学生愿意走进来难。当路演提供酷感舞台+趣味互动+记忆点装置+出片场景时，学生的心态会从我去看看转变为我要参与，品牌也随之完成从远距离曝光到近距离共鸣、从被记住到被分享的关键跨越。这种转变的核心，是对Z世代情绪价值需求的精准捕捉——他们追求的不是被动接收信息，而是主动创造体验，而路演恰好给予了这种参与感，这也是品牌打破品牌老化困境、建立品牌信任感的有效路径。
正因如此，校园路演在校园广告矩阵中始终占据核心地位：静态广告如桌贴、围栏是基础铺路，让学生先感知品牌存在；路演则是关键一步——当学生与品牌真实互动、亲身体验，并意识到品牌主张与我有关时，才算真正完成传播闭环。这里的创意是决定性变量：一句贴合学生口语的slogan，比如早八人专属能量补给；一个让人忍不住打卡的装置，比如校园记忆盲盒墙；一种适合社交分享的场景，比如国潮主题拍照区，哪怕学生只在现场停留5-6秒，那些符号化的记忆点也会深刻留在脑海中。而学生的拍照发圈问朋友‘那是什么活动’，则让路演突破了物理空间限制，拉开了校园营销的传播半径，这正是社交营销的魅力所在。
更重要的是，路演的价值不应止于活动当天。活动结束后，需通过抖音话题挑战、小红书UGC征集等社媒互动，以及社群专属福利、校园KOL复盘等后续回流，将路演中的照片、视频、学生反馈持续释放——让当天的场景在后续日子里被再看见、再记忆、再传播。这个过程，是品牌印象从临时感知沉淀为长期记忆的关键，也是全域运营思维的延伸：线下路演是引爆点，线上运营是续航器，两者结合才能让品牌在学生心智中扎根。
归根结底，校园路演绝非可有可无的花瓶，而是校园活动营销、品牌传播体系里的核心引爆点。当我们以创意为内核，将其设计成有人气、有体验、有记忆、有传播的沉浸式现场时，它便能在大学生群体中落地生根——在照片里延伸传播边界，在记忆里沉淀品牌认知，最终助力品牌实现校园市场的品效合一，完成从触达Z世代到赢得Z世代的跨越。正如电商趋势报告指出的，购物体验与娱乐体验在社交平台无缝融合，而校园路演，正是这种体验+娱乐+社交模式在校园场景的最佳实践。

学校介绍

成都外国语学院是国家教育部批准设立的全日制普通本科院校，前身是四川外国语大学成都学院，创办于2000年，2023年9月经教育部批准更名为成都外国语学院。学校是四川省130多所高校中唯一的专业外国语高校，致力于创建高水平、国际化、应用型外国语大学。

学校现有成都、宜宾两个校区，占地面积1400多亩，校园湖光山色、风景宜人、空气清新，建筑风格中西合璧，自然人文环境交融辉映，是读书治学、成长成才的理想园地。

作为四川及西部地区重要的外语资源和人才基地，学校开设本专科专业65个，其中有30个外语类专业，涉及16门外语，6门外语在四川省高校中独一无二，形成了以外语学科为主，文学、经济、管理、艺术、教育等多学科协调发展的学科专业体系。学校现有1个国家级一流本科专业，5个四川省本科高校一流本科专业，4个四川省本科高校应用型示范专业，4个四川省民办高校重点特色专业，外国语言文学学科入选四川省贡嘎计划培育学科，2023年获批硕士学位授予立项建设单位。学校是中国高等教育学会外语教学研究分会理事单位、中国高校外语慕课联盟理事单位、教育部“三进”工作试点高校等，多次在第三方机构的相关高校排行榜中获评外语类、文学类第1名。

学校坚持人才强校战略，拥有一支德才兼备、爱岗敬业、教学优异的专任教师队伍，常年聘有16个外语语种的外籍教师。现有教育部教指委委员、四川省委省政府决咨委委员、四川省高校教指委委员、新文科教指委委员、课程思政教指委委员、全国优秀教师等10多人。近3年来，教师荣获省级以上教学比赛奖项100余个。

学校坚持办应用型大学，以“外语+”“+外语”相互融合，培养学生成为就业有实力、工作有能力、发展有潜力、个人有魅力的优秀应用型人才。现面向全国27个省（市、自治区）招生，在校生24000余人；设有12个二级学院，建有8个新文科实验室组群、100余间实验室，获评省级实验教学示范中心、省级大学生文科实践基地等。办学以来，学校育人质量广受好评，多个语种专业过级率超全国平均过级率20余个百分点；近三年，320多名学子在省级以上专业比赛中屡获冠亚军、特等奖、一等奖等奖项；每年有15%左右的本科毕业生成功考研，在第三方机构和媒体的排行榜中，学生深造率名列前茅。学校已培养6.5万余名优秀人才，广受用人单位欢迎，就业率保持在同类高校前列，获评“四川省高校毕业生就业工作优秀单位”，广大校友遍布五洲四海，涌现了一大批在各行各业取得突出成就的优秀校友。

学校曾获得四川省人民政府教学成果奖二等奖、四川省社会科学优秀成果奖二等奖等，近两年立项省部级科研项目10多项，厅局级科研项目160余项。出版校刊《外语教育与应用》（第七辑)（第八辑）两辑，获CNKI系列数据库（中国知网）全文收录。教师发表SCD和核心论文130余篇，出版著作27部（本）。

学校坚持国际化办学，已与全球24个国家的120多所高校建立了友好合作关系，开设了适应各语种各专业的本升硕、双学位、专升本、专升硕、交换生等留学项目，以及带薪实习、境外就业等就业项目，每年有500余名学子赴海外留学深造和实习就业，其中一批学生获国家留学基金委全额奖学金、匈牙利国家奖学金、韩国政府奖学金等资助；先后招收了9批来自俄罗斯、韩国、意大利等国的外籍留学生；每年都有众多各国的政府官员、领事馆官员、高校校长等来访交流；选派了众多在校学生参加中日韩领导人峰会、成都大运会、世界军运会、中阿论坛等重要外交外事活动。学校还是“中国（四川）援外医疗队葡萄牙语培训基地”“白俄罗斯教育部白俄罗斯留学预科中心”“亚洲教育论坛国际教育交流基地”。

“明德玉成、融通中外”，成都外国语学院将全面落实立德树人根本任务，坚持质量立校、特色强校，立足四川、服务西部、面向全国、通达世界，着力推进内涵式高质量发展，努力创建高水平、国际化、应用型外国语大学！

Chengdu International Studies University (CISU) approved by the Ministry of Education is a full-time general undergraduate institution. Chengdu Institute Sichuan International Studies University, the predecessor of CISU was established in 2000. In September 2023, it was officially renamed Chengdu International Studies University with the approval of the Ministry of Education. Among more than 130 higher education institutions in Sichuan Province CISU is the only specialized foreign language university committed to building a high-level foreign language university featuring application and global vision.

The university boasts two campuses in Chengdu and Yibin covering a total area of over 1,400 mu (approximately 93.33 hectares). Characterized by the beautiful lakes and mountains, pleasant scenery, fresh air, buildings that embody Chinese and western styles, as well as the harmoniously integrated natural and cultural environment. CISU is a paradise for scholarly pursuits and personal growth.

In Sichuan and western China, as a crucial foreign language resource and talent base, the university offers 65 undergraduate and 3-year diploma programs, including 30 foreign language programs, covering 16 foreign languages with six language programs solely offered among Sichuan’s higher education institutions. The multiple-discipline system, with foreign languages as the main focus together with literature, economics, management, arts, education, etc. develops in a coordinated manner. The university has 1 national first-class undergraduate program, 5 provincial first-class undergraduate programs, 4 provincial application-oriented demonstration programs, 4 provincial key characteristic programs in the private HEI realm. Its discipline of foreign language and literature has been included in the list of Gongga Plan for the “Double First-Class” Construction of Higher Education Institutions in Sichuan Province. In 2023, it was approved as the Institution Undergoing the Construction Phase for Master’s Degree Conferral. The university is a member of the Foreign Language Education Committee of China Association of Higher Education. It is also a directorate member of China MOOCs for Foreign Studies as well as one of the pilot universities for the “Three-Entering” Work of the Ministry of Education. On multiple rankings of relevant higher education institutions by third-party institutions CISU has ranked first in both foreign language and literature categories.

The university adheres to a talent-driven strategy. Morally upright, talented, and excellent in teaching is a dedicated team of teachers that the university boasts. It employs foreign teachers for 16 different foreign languages throughout the year. Among the faculty, there are members of the Higher Education Teaching Steering Committee under the Ministry of Education, members of Sichuan Province’s Higher Education Teaching Steering Committee, members of the New Liberal Arts Education Steering Committee, members of the Ideological and Political Education Steering Committee, and more than 10 national outstanding teachers. In the past three years, teachers have won over 100 awards in teaching competitions at the provincial level and above.

The university is committed to running an application-oriented university, integrating “foreign languages +” and “+ foreign languages”, so as to cultivate students to become equipped with strong employment capabilities, work skills, development potential, and personal charm for growing into excellent applied talents. It now recruits students from 27 provinces (municipalities directly under the central government, and autonomous regions) across the country. The university, with over 24,000 students, comprises a total of 12 schools and 8 new liberal arts laboratory clusters. With more than 100 laboratories, it has been rated as a provincial-level experimental teaching demonstration center and a provincial-level practice base for college students in the humanities. Since its establishment, CISU has been highly praised for its quality of education, featuring the passing rates of several language majors exceeding the national average by more than 20 percentage points. In the past three years, more than 320 students, in professional competitions at the provincial level and above have won championships, grand prizes, and first prizes. Approximately 15% of our graduates successfully pass the postgraduate qualification exam each year and in the rankings of third-party institutions and media, the rate of students pursuing further studies is among the top. The university has cultivated more than 65,000 outstanding graduates, who are widely welcomed by employers and the employment rate is at the forefront of similar colleges and universities. These achievements earn the university the award of “Excellent Institution for Graduate Employment Work in Sichuan Province”. Its alumni are spread all over the world, and a large number of outstanding alumni have made significant achievements in various industries.

The university is committed to an international approach to education having established friendly cooperative relations with more than 120 universities in 24 countries around the world. It offers a variety of study abroad programs suitable for all languages and majors such as master’s degree programs, dual degrees, undergraduate promotion, junior college to master’s degree, and exchange student programs as well as paid internships and overseas employment opportunities. Every year, more than 500 students go abroad for further study, internships, and employment. Some students have received full scholarships from China Scholarship Council Hungarian national scholarships and scholarships from the ROK government. It has successively recruited 9 batches of students from Russia, ROK, Italy, and other countries. Every year, many foreign government officials, consulate officers and HEI presidents visit for exchanges. Many students have been selected to participate in the China-Japan-Korea Leaders’ Summit, Chengdu Universiade, the World Military Games, the China-Arab Forum, and other important diplomatic and foreign affairs activities. The university is also a “Training Base for Portuguese Language of China (Sichuan) Medical Aid Team Abroad”, “Belarusian Ministry of Education Belarusian Study Abroad Preparatory Center”, “International Education Exchange Center, Education Forum for Asia”.

With “Creditable Integrity, Indomitable Refinement, Scholarly Excellence, Universal Vision” as the motto, Chengdu International Studies University will fully implement the fundamental task of moral education and adhere to the principles of quality-oriented education and characteristic development. CISU, rooted in Sichuan and serving western China, is dedicated to the nation and connected globally with focus on promoting high-quality intensive development and endeavoring to build a high-level foreign language university featuring application and global vision.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292