校园营销资源示例：四川省-成都市 成都外国语学院 校园活动赞助-校园营销资源介绍

成都外国语学院 校园活动赞助-校园营销资源介绍

学校标签

本科,语言类,民办

男女比例

男生:18.88%-女生:81.12%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:76.82%
国内升学率:11.46%
出国率:7.96%
以上数据来自2020年就业质量报告

媒体优势

校园赞助绝非资源投喂的简单动作，而是品牌以共创共生为核心，深度嵌入校园生态、实现品牌年轻化的关键路径。它不仅是品牌为学校或学生组织提供资金、设备、场地、物资或免费服务，助力活动升级质感的过程，更是品牌将自身LOGO、口号、调性、产品体验、互动环节与传播物料，自然植入校园场景的契机——让大学生群体在享受活动乐趣的同时，潜移默化地接触、记忆并认同品牌，完成从曝光到认同的价值跃迁。
校园赞助的核心魅力，在于它跳出了硬广植入的传统框架，让品牌成为活动本身的一部分。并非赞助一场音乐节仅挂起横幅便万事大吉，而是要让品牌深度参与活动全流程：舞台灯箱承载品牌视觉，主持人开场自然提及品牌理念，互动游戏融入品牌特色玩法，伴手礼传递品牌温度，拍照背景墙打造专属记忆点，门票卡片印上品牌符号……每一个触点都不是孤立的广告曝光，而是体验式营销的落地场景。活动当天，学生因参与感主动拍照、发朋友圈，成为品牌的自发传播者；活动结束后，现场照片、视频与话题在社交平台持续发酵——品牌不仅随活动突破了物理边界，更借助UGC传播，悄然进入学生的长期记忆，形成口碑传播的初始链路。
这种模式的关键优势，在于正当性背书带来的品牌信任感。品牌以校园助力者的身份提供资源，降低活动落地门槛、提升活动体验感，而非强行插入广告，自然更容易获得大学生群体的好感。这种资源支持+价值共创的逻辑，精准契合了Z世代对真实体验与情感价值的追求——他们更愿意接纳为校园生活带来正向改变的品牌，这种接纳也为品牌后续的校园渗透奠定了情感基础，成为打破品牌老化困境的有效方式。
要让校园赞助真正释放价值，需把握三个核心要点：
精准匹配活动：品牌需优先选择有影响力、与自身定位高度契合的活动。科技数码品牌赞助校园科创大赛，国潮服饰品牌支持汉服文化节，健康饮品品牌助力体育赛事——唯有精准匹配大学生群体的兴趣点与品牌核心调性，才能让品牌价值与活动氛围形成共振，避免资源浪费，实现精准触达。
场景化创意植入：植入绝非符号堆砌，而是要在活动全流程设计品牌记忆点。例如在引导路线地贴融入品牌视觉元素，在互动环节设计品牌专属挑战，在拍照区打造兼具校园特色与品牌风格的场景，让学生在参与中自然感知这是带有品牌态度的活动，而非单纯借势的空壳活动，进而引发价值共鸣。
构建传播闭环：赞助不应止于活动落幕。活动结束后需启动全域运营，将现场照片、学生体验视频、精彩片段整理成内容素材，通过校园KOC转发、小红书UGC征集、抖音话题互动等社媒渠道持续释放，让活动记忆在后续日子里反复触达学生，将短期曝光转化为长期品牌认知。
当校园赞助真正落地到位，它能为品牌在大学生群体中构建认知-认同-传播的完整链路。品牌被记住，并非因投入规模，而是因活动中传递的态度、提供的体验、创造的故事，以及那些值得分享的瞬间。校园赞助从来不是孤立的资源投放点，而是品牌进入校园、融入校园、被校园传播的核心路径，更是品牌实现减龄、积累口碑资产、最终达成校园营销品效合一的关键支撑——它让品牌从校园的旁观者，变成校园生活的参与者，最终成为学生记忆的一部分。

学校介绍

成都外国语学院是国家教育部批准设立的全日制普通本科院校，前身是四川外国语大学成都学院，创办于2000年，2023年9月经教育部批准更名为成都外国语学院。学校是四川省130多所高校中唯一的专业外国语高校，致力于创建高水平、国际化、应用型外国语大学。

学校现有成都、宜宾两个校区，占地面积1400多亩，校园湖光山色、风景宜人、空气清新，建筑风格中西合璧，自然人文环境交融辉映，是读书治学、成长成才的理想园地。

作为四川及西部地区重要的外语资源和人才基地，学校开设本专科专业65个，其中有30个外语类专业，涉及16门外语，6门外语在四川省高校中独一无二，形成了以外语学科为主，文学、经济、管理、艺术、教育等多学科协调发展的学科专业体系。学校现有1个国家级一流本科专业，5个四川省本科高校一流本科专业，4个四川省本科高校应用型示范专业，4个四川省民办高校重点特色专业，外国语言文学学科入选四川省贡嘎计划培育学科，2023年获批硕士学位授予立项建设单位。学校是中国高等教育学会外语教学研究分会理事单位、中国高校外语慕课联盟理事单位、教育部“三进”工作试点高校等，多次在第三方机构的相关高校排行榜中获评外语类、文学类第1名。

学校坚持人才强校战略，拥有一支德才兼备、爱岗敬业、教学优异的专任教师队伍，常年聘有16个外语语种的外籍教师。现有教育部教指委委员、四川省委省政府决咨委委员、四川省高校教指委委员、新文科教指委委员、课程思政教指委委员、全国优秀教师等10多人。近3年来，教师荣获省级以上教学比赛奖项100余个。

学校坚持办应用型大学，以“外语+”“+外语”相互融合，培养学生成为就业有实力、工作有能力、发展有潜力、个人有魅力的优秀应用型人才。现面向全国27个省（市、自治区）招生，在校生24000余人；设有12个二级学院，建有8个新文科实验室组群、100余间实验室，获评省级实验教学示范中心、省级大学生文科实践基地等。办学以来，学校育人质量广受好评，多个语种专业过级率超全国平均过级率20余个百分点；近三年，320多名学子在省级以上专业比赛中屡获冠亚军、特等奖、一等奖等奖项；每年有15%左右的本科毕业生成功考研，在第三方机构和媒体的排行榜中，学生深造率名列前茅。学校已培养6.5万余名优秀人才，广受用人单位欢迎，就业率保持在同类高校前列，获评“四川省高校毕业生就业工作优秀单位”，广大校友遍布五洲四海，涌现了一大批在各行各业取得突出成就的优秀校友。

学校曾获得四川省人民政府教学成果奖二等奖、四川省社会科学优秀成果奖二等奖等，近两年立项省部级科研项目10多项，厅局级科研项目160余项。出版校刊《外语教育与应用》（第七辑)（第八辑）两辑，获CNKI系列数据库（中国知网）全文收录。教师发表SCD和核心论文130余篇，出版著作27部（本）。

学校坚持国际化办学，已与全球24个国家的120多所高校建立了友好合作关系，开设了适应各语种各专业的本升硕、双学位、专升本、专升硕、交换生等留学项目，以及带薪实习、境外就业等就业项目，每年有500余名学子赴海外留学深造和实习就业，其中一批学生获国家留学基金委全额奖学金、匈牙利国家奖学金、韩国政府奖学金等资助；先后招收了9批来自俄罗斯、韩国、意大利等国的外籍留学生；每年都有众多各国的政府官员、领事馆官员、高校校长等来访交流；选派了众多在校学生参加中日韩领导人峰会、成都大运会、世界军运会、中阿论坛等重要外交外事活动。学校还是“中国（四川）援外医疗队葡萄牙语培训基地”“白俄罗斯教育部白俄罗斯留学预科中心”“亚洲教育论坛国际教育交流基地”。

“明德玉成、融通中外”，成都外国语学院将全面落实立德树人根本任务，坚持质量立校、特色强校，立足四川、服务西部、面向全国、通达世界，着力推进内涵式高质量发展，努力创建高水平、国际化、应用型外国语大学！

Chengdu International Studies University (CISU) approved by the Ministry of Education is a full-time general undergraduate institution. Chengdu Institute Sichuan International Studies University, the predecessor of CISU was established in 2000. In September 2023, it was officially renamed Chengdu International Studies University with the approval of the Ministry of Education. Among more than 130 higher education institutions in Sichuan Province CISU is the only specialized foreign language university committed to building a high-level foreign language university featuring application and global vision.

The university boasts two campuses in Chengdu and Yibin covering a total area of over 1,400 mu (approximately 93.33 hectares). Characterized by the beautiful lakes and mountains, pleasant scenery, fresh air, buildings that embody Chinese and western styles, as well as the harmoniously integrated natural and cultural environment. CISU is a paradise for scholarly pursuits and personal growth.

In Sichuan and western China, as a crucial foreign language resource and talent base, the university offers 65 undergraduate and 3-year diploma programs, including 30 foreign language programs, covering 16 foreign languages with six language programs solely offered among Sichuan’s higher education institutions. The multiple-discipline system, with foreign languages as the main focus together with literature, economics, management, arts, education, etc. develops in a coordinated manner. The university has 1 national first-class undergraduate program, 5 provincial first-class undergraduate programs, 4 provincial application-oriented demonstration programs, 4 provincial key characteristic programs in the private HEI realm. Its discipline of foreign language and literature has been included in the list of Gongga Plan for the “Double First-Class” Construction of Higher Education Institutions in Sichuan Province. In 2023, it was approved as the Institution Undergoing the Construction Phase for Master’s Degree Conferral. The university is a member of the Foreign Language Education Committee of China Association of Higher Education. It is also a directorate member of China MOOCs for Foreign Studies as well as one of the pilot universities for the “Three-Entering” Work of the Ministry of Education. On multiple rankings of relevant higher education institutions by third-party institutions CISU has ranked first in both foreign language and literature categories.

The university adheres to a talent-driven strategy. Morally upright, talented, and excellent in teaching is a dedicated team of teachers that the university boasts. It employs foreign teachers for 16 different foreign languages throughout the year. Among the faculty, there are members of the Higher Education Teaching Steering Committee under the Ministry of Education, members of Sichuan Province’s Higher Education Teaching Steering Committee, members of the New Liberal Arts Education Steering Committee, members of the Ideological and Political Education Steering Committee, and more than 10 national outstanding teachers. In the past three years, teachers have won over 100 awards in teaching competitions at the provincial level and above.

The university is committed to running an application-oriented university, integrating “foreign languages +” and “+ foreign languages”, so as to cultivate students to become equipped with strong employment capabilities, work skills, development potential, and personal charm for growing into excellent applied talents. It now recruits students from 27 provinces (municipalities directly under the central government, and autonomous regions) across the country. The university, with over 24,000 students, comprises a total of 12 schools and 8 new liberal arts laboratory clusters. With more than 100 laboratories, it has been rated as a provincial-level experimental teaching demonstration center and a provincial-level practice base for college students in the humanities. Since its establishment, CISU has been highly praised for its quality of education, featuring the passing rates of several language majors exceeding the national average by more than 20 percentage points. In the past three years, more than 320 students, in professional competitions at the provincial level and above have won championships, grand prizes, and first prizes. Approximately 15% of our graduates successfully pass the postgraduate qualification exam each year and in the rankings of third-party institutions and media, the rate of students pursuing further studies is among the top. The university has cultivated more than 65,000 outstanding graduates, who are widely welcomed by employers and the employment rate is at the forefront of similar colleges and universities. These achievements earn the university the award of “Excellent Institution for Graduate Employment Work in Sichuan Province”. Its alumni are spread all over the world, and a large number of outstanding alumni have made significant achievements in various industries.

The university is committed to an international approach to education having established friendly cooperative relations with more than 120 universities in 24 countries around the world. It offers a variety of study abroad programs suitable for all languages and majors such as master’s degree programs, dual degrees, undergraduate promotion, junior college to master’s degree, and exchange student programs as well as paid internships and overseas employment opportunities. Every year, more than 500 students go abroad for further study, internships, and employment. Some students have received full scholarships from China Scholarship Council Hungarian national scholarships and scholarships from the ROK government. It has successively recruited 9 batches of students from Russia, ROK, Italy, and other countries. Every year, many foreign government officials, consulate officers and HEI presidents visit for exchanges. Many students have been selected to participate in the China-Japan-Korea Leaders’ Summit, Chengdu Universiade, the World Military Games, the China-Arab Forum, and other important diplomatic and foreign affairs activities. The university is also a “Training Base for Portuguese Language of China (Sichuan) Medical Aid Team Abroad”, “Belarusian Ministry of Education Belarusian Study Abroad Preparatory Center”, “International Education Exchange Center, Education Forum for Asia”.

With “Creditable Integrity, Indomitable Refinement, Scholarly Excellence, Universal Vision” as the motto, Chengdu International Studies University will fully implement the fundamental task of moral education and adhere to the principles of quality-oriented education and characteristic development. CISU, rooted in Sichuan and serving western China, is dedicated to the nation and connected globally with focus on promoting high-quality intensive development and endeavoring to build a high-level foreign language university featuring application and global vision.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292