校园营销资源示例：四川省-成都市 成都外国语学院 校园宣讲会-校园营销资源介绍

成都外国语学院 校园宣讲会-校园营销资源介绍

学校标签

本科,语言类,民办

男女比例

男生:18.88%-女生:81.12%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:76.82%
国内升学率:11.46%
出国率:7.96%
以上数据来自2020年就业质量报告

媒体优势

校园宣讲会绝非校园推广体系里的可选模块，而是品牌以仪式感对话为载体，穿透Z世代心智、夯实品牌信任感的关键抓手。当品牌走进报告厅或教室，直面大学生群体传递价值，这种官方背书与双向互动的属性，远比静态广告更易赢得信任。其中赛事、活动赞助与课堂投放属于铺点铺面，让学生知道品牌存在；而宣讲会是品牌真正开口说话的契机，能让品牌价值观、文化与态度，真正在学生心智中落地，成为品牌年轻化进程中不可或缺的深度沟通场景。
前期宣传是宣讲会成败的核心铺垫，需打通校园全域媒介触点。教学楼入口的海报、宿舍楼的预告贴、食堂的吊旗，这些线下校园媒介能实现场景化提醒；线上则通过校园公众号种草、社群预热、朋友圈扩散，精准触达大学生群体的信息渠道。这种线下渗透与线上铺垫的组合，正是精细化运营的体现，目的是提前在学生心中种下期待感与好奇心，让我去看看的念头自然萌发。学生到场的动力，不仅源于获取有用信息，更可能被宣传物料的视觉调性、点题有趣的文案，或是清晰易记的时间地点吸引。这些细节恰好契合Z世代注重审美与体验的消费行为特征，成为推动他们决策的关键因素。
宣讲会现场的开场设计，需跳出传统讲座的刻板框架，以情绪共鸣快速拉近距离。不应从企业历史或发展地图平铺直叙，而要从Z世代的核心痛点切入，例如毕业即迷茫该如何破局、为什么你的第一份选择值得更用心、我们也曾和你一样纠结过方向，这类贴近学生语境的话题，能瞬间撬开听众的心理防线。开场时抛出问题、设计轻量小游戏，或是邀请在校生分享真实经历，都是互动营销的落地方式，能让学生从被动听讲转变为主动参与对话，这种参与感正是Z世代对品牌活动的核心期待。
内容输出需平衡听得进与记得住，以故事营销与价值共鸣为核心。穿插真实职场案例、邀请校友分享成长路径，能让品牌声音更有温度，避免陷入自说自话的困境；同时，核心信息需提炼为简洁关键词并反复强化，比如品牌的人才培养理念、核心优势赛道，即便学生不记笔记，也能在脑海中留下清晰认知。讲解企业文化、项目机会、晋升路径与福利待遇时，需聚焦为什么品牌比同类更值得选的主线，将信息浓缩为几个关键维度，这既是对学生注意力的尊重，也能帮助品牌与学生建立价值匹配，为后续的信任转化埋下伏笔。
现场布置与互动环节的设计，需围绕UGC传播与体验感展开。背景板、签到处、前台陈设、灯光音响，每一个细节都应兼顾审美与上镜属性，让学生觉得这场宣讲会有新意、值得拍照分享，进而主动将现场场景转化为社交平台的UGC内容，这正是社交营销的核心逻辑。互动环节不能局限于听讲与提问，而应设计抽奖、有奖问答、品牌特色小游戏、产品体验区或实时投票，通过沉浸式参与延长学生停留时间，激发他们的分享欲。当学生主动拍照发圈、在社群讨论互动细节时，宣讲会便自然成为品牌传播的裂变点，实现从现场传播到社交扩散的突破。
宣讲会的收尾需设计仪式感出口与长效回流路径，实现全域运营的闭环。签到后发放印有品牌符号、二维码与社媒链接的明信片或伴手礼，既能强化记忆，也为后续连接预留入口；设置专属拍照背景墙、现场扫码报名通道，或是过渡性的互动小游戏，能让学生带着参与感离开，而非简单结束对话。活动结束后，需将现场照片、视频、学生反馈与互动片段整理为内容素材，通过校园公众号、院系社群、小红书或抖音持续释放，让宣讲会的影响力突破活动当天的限制，在后续几周内反复触达学生，将短期曝光转化为长期品牌认知。
校园宣讲会之所以成为校园营销体系的关键节点，在于它搭建了静态广告与动态互动的桥梁。广告能让学生对品牌形成模糊印象，但始终是远距离存在；而宣讲会让品牌在特定时刻深度发声，传递的不仅是品牌名称，更是文化、态度、价值与发展路径。一次成功的宣讲会，能同步实现品牌信任构建、口碑传播扩散、精准人才转化与品牌资产积累的多重价值，完美呼应广告营销引流与口碑营销立信的互补原则。
创意是宣讲会的灵魂，需贯穿全程每一个细节。无论是开场的话题设计、内容的故事化表达，还是互动环节的玩法、伴手礼的设计、现场的视觉风格，都需跳出干巴巴的PPT宣讲思维，打造专为Z世代设计的仪式感活动。即便学生未完整听完内容，也可能因一句戳心的主张、一个出片的拍照背景、一段嗨趣的互动瞬间记住品牌。这正是宣讲会的核心价值：让品牌从被看见升级为被听见、被记住、被传播，最终成为Z世代心智中有温度、可信赖的存在。

学校介绍

成都外国语学院是国家教育部批准设立的全日制普通本科院校，前身是四川外国语大学成都学院，创办于2000年，2023年9月经教育部批准更名为成都外国语学院。学校是四川省130多所高校中唯一的专业外国语高校，致力于创建高水平、国际化、应用型外国语大学。

学校现有成都、宜宾两个校区，占地面积1400多亩，校园湖光山色、风景宜人、空气清新，建筑风格中西合璧，自然人文环境交融辉映，是读书治学、成长成才的理想园地。

作为四川及西部地区重要的外语资源和人才基地，学校开设本专科专业65个，其中有30个外语类专业，涉及16门外语，6门外语在四川省高校中独一无二，形成了以外语学科为主，文学、经济、管理、艺术、教育等多学科协调发展的学科专业体系。学校现有1个国家级一流本科专业，5个四川省本科高校一流本科专业，4个四川省本科高校应用型示范专业，4个四川省民办高校重点特色专业，外国语言文学学科入选四川省贡嘎计划培育学科，2023年获批硕士学位授予立项建设单位。学校是中国高等教育学会外语教学研究分会理事单位、中国高校外语慕课联盟理事单位、教育部“三进”工作试点高校等，多次在第三方机构的相关高校排行榜中获评外语类、文学类第1名。

学校坚持人才强校战略，拥有一支德才兼备、爱岗敬业、教学优异的专任教师队伍，常年聘有16个外语语种的外籍教师。现有教育部教指委委员、四川省委省政府决咨委委员、四川省高校教指委委员、新文科教指委委员、课程思政教指委委员、全国优秀教师等10多人。近3年来，教师荣获省级以上教学比赛奖项100余个。

学校坚持办应用型大学，以“外语+”“+外语”相互融合，培养学生成为就业有实力、工作有能力、发展有潜力、个人有魅力的优秀应用型人才。现面向全国27个省（市、自治区）招生，在校生24000余人；设有12个二级学院，建有8个新文科实验室组群、100余间实验室，获评省级实验教学示范中心、省级大学生文科实践基地等。办学以来，学校育人质量广受好评，多个语种专业过级率超全国平均过级率20余个百分点；近三年，320多名学子在省级以上专业比赛中屡获冠亚军、特等奖、一等奖等奖项；每年有15%左右的本科毕业生成功考研，在第三方机构和媒体的排行榜中，学生深造率名列前茅。学校已培养6.5万余名优秀人才，广受用人单位欢迎，就业率保持在同类高校前列，获评“四川省高校毕业生就业工作优秀单位”，广大校友遍布五洲四海，涌现了一大批在各行各业取得突出成就的优秀校友。

学校曾获得四川省人民政府教学成果奖二等奖、四川省社会科学优秀成果奖二等奖等，近两年立项省部级科研项目10多项，厅局级科研项目160余项。出版校刊《外语教育与应用》（第七辑)（第八辑）两辑，获CNKI系列数据库（中国知网）全文收录。教师发表SCD和核心论文130余篇，出版著作27部（本）。

学校坚持国际化办学，已与全球24个国家的120多所高校建立了友好合作关系，开设了适应各语种各专业的本升硕、双学位、专升本、专升硕、交换生等留学项目，以及带薪实习、境外就业等就业项目，每年有500余名学子赴海外留学深造和实习就业，其中一批学生获国家留学基金委全额奖学金、匈牙利国家奖学金、韩国政府奖学金等资助；先后招收了9批来自俄罗斯、韩国、意大利等国的外籍留学生；每年都有众多各国的政府官员、领事馆官员、高校校长等来访交流；选派了众多在校学生参加中日韩领导人峰会、成都大运会、世界军运会、中阿论坛等重要外交外事活动。学校还是“中国（四川）援外医疗队葡萄牙语培训基地”“白俄罗斯教育部白俄罗斯留学预科中心”“亚洲教育论坛国际教育交流基地”。

“明德玉成、融通中外”，成都外国语学院将全面落实立德树人根本任务，坚持质量立校、特色强校，立足四川、服务西部、面向全国、通达世界，着力推进内涵式高质量发展，努力创建高水平、国际化、应用型外国语大学！

Chengdu International Studies University (CISU) approved by the Ministry of Education is a full-time general undergraduate institution. Chengdu Institute Sichuan International Studies University, the predecessor of CISU was established in 2000. In September 2023, it was officially renamed Chengdu International Studies University with the approval of the Ministry of Education. Among more than 130 higher education institutions in Sichuan Province CISU is the only specialized foreign language university committed to building a high-level foreign language university featuring application and global vision.

The university boasts two campuses in Chengdu and Yibin covering a total area of over 1,400 mu (approximately 93.33 hectares). Characterized by the beautiful lakes and mountains, pleasant scenery, fresh air, buildings that embody Chinese and western styles, as well as the harmoniously integrated natural and cultural environment. CISU is a paradise for scholarly pursuits and personal growth.

In Sichuan and western China, as a crucial foreign language resource and talent base, the university offers 65 undergraduate and 3-year diploma programs, including 30 foreign language programs, covering 16 foreign languages with six language programs solely offered among Sichuan’s higher education institutions. The multiple-discipline system, with foreign languages as the main focus together with literature, economics, management, arts, education, etc. develops in a coordinated manner. The university has 1 national first-class undergraduate program, 5 provincial first-class undergraduate programs, 4 provincial application-oriented demonstration programs, 4 provincial key characteristic programs in the private HEI realm. Its discipline of foreign language and literature has been included in the list of Gongga Plan for the “Double First-Class” Construction of Higher Education Institutions in Sichuan Province. In 2023, it was approved as the Institution Undergoing the Construction Phase for Master’s Degree Conferral. The university is a member of the Foreign Language Education Committee of China Association of Higher Education. It is also a directorate member of China MOOCs for Foreign Studies as well as one of the pilot universities for the “Three-Entering” Work of the Ministry of Education. On multiple rankings of relevant higher education institutions by third-party institutions CISU has ranked first in both foreign language and literature categories.

The university adheres to a talent-driven strategy. Morally upright, talented, and excellent in teaching is a dedicated team of teachers that the university boasts. It employs foreign teachers for 16 different foreign languages throughout the year. Among the faculty, there are members of the Higher Education Teaching Steering Committee under the Ministry of Education, members of Sichuan Province’s Higher Education Teaching Steering Committee, members of the New Liberal Arts Education Steering Committee, members of the Ideological and Political Education Steering Committee, and more than 10 national outstanding teachers. In the past three years, teachers have won over 100 awards in teaching competitions at the provincial level and above.

The university is committed to running an application-oriented university, integrating “foreign languages +” and “+ foreign languages”, so as to cultivate students to become equipped with strong employment capabilities, work skills, development potential, and personal charm for growing into excellent applied talents. It now recruits students from 27 provinces (municipalities directly under the central government, and autonomous regions) across the country. The university, with over 24,000 students, comprises a total of 12 schools and 8 new liberal arts laboratory clusters. With more than 100 laboratories, it has been rated as a provincial-level experimental teaching demonstration center and a provincial-level practice base for college students in the humanities. Since its establishment, CISU has been highly praised for its quality of education, featuring the passing rates of several language majors exceeding the national average by more than 20 percentage points. In the past three years, more than 320 students, in professional competitions at the provincial level and above have won championships, grand prizes, and first prizes. Approximately 15% of our graduates successfully pass the postgraduate qualification exam each year and in the rankings of third-party institutions and media, the rate of students pursuing further studies is among the top. The university has cultivated more than 65,000 outstanding graduates, who are widely welcomed by employers and the employment rate is at the forefront of similar colleges and universities. These achievements earn the university the award of “Excellent Institution for Graduate Employment Work in Sichuan Province”. Its alumni are spread all over the world, and a large number of outstanding alumni have made significant achievements in various industries.

The university is committed to an international approach to education having established friendly cooperative relations with more than 120 universities in 24 countries around the world. It offers a variety of study abroad programs suitable for all languages and majors such as master’s degree programs, dual degrees, undergraduate promotion, junior college to master’s degree, and exchange student programs as well as paid internships and overseas employment opportunities. Every year, more than 500 students go abroad for further study, internships, and employment. Some students have received full scholarships from China Scholarship Council Hungarian national scholarships and scholarships from the ROK government. It has successively recruited 9 batches of students from Russia, ROK, Italy, and other countries. Every year, many foreign government officials, consulate officers and HEI presidents visit for exchanges. Many students have been selected to participate in the China-Japan-Korea Leaders’ Summit, Chengdu Universiade, the World Military Games, the China-Arab Forum, and other important diplomatic and foreign affairs activities. The university is also a “Training Base for Portuguese Language of China (Sichuan) Medical Aid Team Abroad”, “Belarusian Ministry of Education Belarusian Study Abroad Preparatory Center”, “International Education Exchange Center, Education Forum for Asia”.

With “Creditable Integrity, Indomitable Refinement, Scholarly Excellence, Universal Vision” as the motto, Chengdu International Studies University will fully implement the fundamental task of moral education and adhere to the principles of quality-oriented education and characteristic development. CISU, rooted in Sichuan and serving western China, is dedicated to the nation and connected globally with focus on promoting high-quality intensive development and endeavoring to build a high-level foreign language university featuring application and global vision.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292