校园营销资源示例：福建省-厦门市 厦门工学院 校园框架广告-校园营销资源介绍

厦门工学院 校园框架广告-校园营销资源介绍

学校标签

本科,理工类,民办

男女比例

男生:55.00%-女生:45.00%(数据来源互联网，仅供参考)

毕业去向落实率

毕业去向落实率:97.05%
国内升学率:1.09%
出国率:1.71%
以上数据来自2019年就业质量报告

媒体优势

校园框架广告位于食堂立柱、宿舍出入口与楼梯间等学生高频动线，画面高度友好、视距合适，天然适配 “预热 — 现场引流 — 活动后回流” 的校园营销活动链路，长期用于提升校园营销活动的看见率与可转化触达，是校园营销中极具穿透力的线下触点。
覆盖学生日常必经路径，具备 “高频、短读、重复” 的核心接触特征。眼平高度与适中画幅大幅降低阅读门槛，强化 “抬眼即读” 的即时性认知；通过持续曝光累积学生对校园营销活动的熟悉度，为校园营销活动的到场意愿、互动参与与口碑扩散奠定核心心智基础，让校园营销信息自然融入学生生活场景。
画面可植入专属行动指引入口，精准承接校园营销活动的报名招募、核销签到、打卡集章、优惠领取、任务榜单等核心玩法。结合不同动线的点位特征区分引流贡献，清晰追踪 “画面触达 — 学生行动 — 活动参与” 的完整路径，实现 “可看见的触达 — 可验证的转化” 闭环，精准评估其对校园营销活动的真实引流价值。
依据校园生活节律采用 “高峰重点覆盖、非高峰维持存在” 的投放策略，与校园营销活动节奏深度绑定。跨周或跨节点可分阶段动态更换画面：预热期聚焦校园营销活动主题与核心利益点，快速建立认知；进行期突出活动时间、地点与互动入口，强化行动指引；回流期呈现活动成果与学生口碑，助推二次传播与私域沉淀，让每一波画面都服务于校园营销的关键节点。
严格遵循 “三秒读懂” 创作原则，适配学生碎片化阅读习惯：大标题直击校园营销活动核心主张，副标题明确给出利益点与行动指令，底部设置清晰的参与指引。推荐高对比配色与简洁构图，避免信息堆叠；常用模板为 “强主张一句话 + 明确权益 + 清晰入口 + 小体量证明”，兼顾远距识别的吸睛性与近距阅读的信息效率，让校园营销核心信息高效传递。
建立统一的上刊 / 巡检 / 下刊标准化流程：涵盖点位编号、上刊回图确认、画面日常清洁维护、损耗及时更换与异常快速处置；物料优选环保与阻燃标准，重点规避反光、变形等影响阅读的问题；审批与内容审核全程前置，确保校园营销活动信息口径统一，避免过程波动影响活动节奏，为校园营销的稳定落地提供保障。
以 “曝光触达 — 互动意向 — 留资转化 — 复购回访” 为核心评估主线，重点关注校园营销活动的曝光触达量、互动意向度、报名核销率、任务完成率、私域沉淀量、复购与二次分享数据。按点位输出引流热力分布，结合 A/B 画面对比，精准指导下一轮校园营销活动的画面策略优化与点位布局调整。
与校媒账号、社团摊位、快闪路演、赛事联动等校园营销触点深度协同，构建 “先框架造势 — 再活动引爆 — 后内容回流” 的组合打法。线下框架广告的持续曝光与线上互动、现场活动形成共振，相互强化学生对校园营销活动的认知与参与意愿，显著提升活动的参与深度与口碑延展力，适配新品冷启动、节点活动打爆、多校巡回营销等各类校园营销场景。
通过 “统一版式模板 + 统一行动指引口径 + 统一复盘表头” 实现快速复制，仅需局部替换字色、权益信息即可适配不同校次与校园营销活动主题。校园框架广告具备库存稳定、执行可控、成本可预测等核心优势，能在校园营销活动中以更优的投入产出比，为品牌获取稳定的触达与转化增量，尤其适配规模化校园营销需求。
需要强调：校园营销资源仅是校园营销活动执行的一部分，决定 “可以做什么”，不决定 “为什么值得做”。真正拉开校园营销活动差距的，是基于学生洞察与品牌主张提炼出的创意，以及围绕创意搭建的节奏与互动结构。
把一场校园营销活动想象成一幅油画 —— 资源是画布与颜料，流程是打底与构图，创意则是光线与笔触；没有创意，色块只是并排存在；有了创意，光影会在学生心里留下层次与温度。当 “学生为什么来、为什么停留、为什么带走” 这三件事被创意先行回答，框架广告等校园营销资源就能被充分激活，让校园营销活动更容易被看见、被参与、被记住、被转化。

学校介绍

厦门工学院坐落于福建省厦门市集美区，是2009年经教育部批准设立的全日制民办普通本科高校，2019年通过教育部本科教学工作合格评估。

厦门工学院素有“一园绿荫映屋宇、四季红英照楼台”之美，办学条件优越，校园环境优美。学校秉承“立德树人，以文化人”的教育理念，以“百年树人，百年名校”为办学愿景，推行“博雅教育、知识教育、能力培养”三位一体的人才培养模式，在师资队伍建设、学科与专业建设、学校文化建设等方面都有着独特的追求，并逐渐凝聚成自己的办学特色。

厦门工学院已经发展为学科门类较为齐全、办学水平稳步提高、具有一定社会影响的应用型本科高校。学校现设机械电气与信息工程学院、建筑科学与土木工程学院、商学院、数据科学与计算机学院、外国语学院、博雅教育与艺术传媒学院6个本科生学院，还有思想政治理论课教学部、体育部等公共教学单位，开设本科专业38个，涵盖工学、理学、经济学、管理学、文学、艺术学六大学科门类，以工科的前沿新技术专业为主，学校现有全日制在校生一万多人，有教职工近千人。

厦门工学院图书馆总面积3.9万平方米，馆藏纸质图书100多万册。近年来，学校全力推进教育信息化建设，建成智慧教室100多间。学校积极构建具有自己特色的校园文化，已建成以“五馆十园”为代表的“观文”系列人文景观。学校每年举办“爱生节”“尊师节”“春夏之声”校园音乐节、博雅杯年度艺术大展、校园健康跑、校园马拉松赛等一批特色鲜明、格调高雅的文化艺术活动，全面培育学生的文化品格和人文精神。

2019年至今，学校获得省部级以上教学质量工程建设项目92项、教学改革项目29项，教师教学竞赛获奖8项；学校现有2个省级高校应用型学科、7个省级一流本科专业、25门省级一流本科课程、1个省级示范性应用型专业群、4个省级高校服务产业特色专业、4个省级实验教学示范中心、2个省级虚拟仿真实验教学中心、2个省级本科教学团队等。学校现有1个福建省高校重点实验室、1个福建省高校人文社会科学研究基地，建有230个校外实习实践基地，在柔性制造装备集成技术、物联网技术及应用、嵌入式人工智能计算及应用、先进功能材料、数字贸易等学科方向形成一定特色和优势。毕业生就业率在同类高校创下新高，教学质量不断的提升。

学校特别重视人的培养，致力于教学育人能力的全面提升，锐意改革，不断前行，努力地实现不让一个学生落伍的办学承诺。

郁郁人文，朗朗山海。不忘初心，共创未来。

Located in Jimei District, Xiamen, Fujian Province, Xiamen Institute of Technology (XIT) is a full-time private undergraduate college approved by the Ministry of Education. It was established in 2009 and passed the Ministry’s undergraduate teaching quality assessment in 2019.

Boasting superior educational conditions and a picturesque campus, XIT is renowned for its beauty, described as “green shades reflecting buildings and red blossoms illuminating pavilions throughout the seasons”. Upholding the educational philosophy of “fostering virtue through education and cultivating people with culture”, XIT aims for the vision of “nurturing talents and building a prestigious institution over a century”. It implements a comprehensive talent cultivation model that integrates “liberal education, knowledge education, and capability training.” The Institute pursues excellence in faculty development, discipline and program construction, and cultural development, gradually forming its own educational characteristics.

Throughout the years, XIT has evolved into an application-oriented undergraduate institution that offers a wide range of disciplines and steadily improves its educational standards, gaining a significant social impact. The school comprises six undergraduate colleges: School of Mechanical, Electrical and Information Engineering, School of Architectural Science and Civil Engineering, Business School, School of Data and Computer Science, School of Foreign Languages, and School of Liberal Arts Education and Art Media. Additionally, there are public teaching units such as the Department of Ideological and Political Theory Course Teaching and the Department of Physical Education. XIT offers 38 undergraduate majors across six academic disciplines: engineering, science, economics, management, literature, and art, primarily focusing on advanced new technology in engineering. At present, there are over 10,000 full-time students and nearly 1,000 faculty members.

The library of XIT covers a total area of 39,000 square meters and houses over 1,000,000 printed books. In recent years, the school has made tremendous efforts to promote educational informatization, establishing more than 100 smart classrooms. Moreover, it actively fosters a distinctive campus culture, epitomized by the “Cultural Observation” series of cultural landscapes represented by “Five Exhibitions and Ten Gardens”. Every year, the school hosts a variety of culturally distinctive and sophisticated art events, such as Love Students Festival, Respect Teachers Festival, Spring and Summer Music Festival, Bo Ya Cup Annual Art Exhibition, Campus Health Run, and Campus Marathon, all contributing to the comprehensive cultivation of students’ cultural qualities and humanistic spirit.

Since 2019, the school has been awarded 92 provincial and ministerial level projects for teaching quality engineering, 29 teaching reform projects, and 8 awards in faculty teaching competitions. Currently, there are 2 provincial-level application-oriented disciplines, 7 provincial-level first-class undergraduate programs, 25 provincial-level first-class undergraduate courses, 1 provincial-level demonstrative application-oriented professional cluster, 4 provincial-level characteristic professional service sectors for higher education, 4 provincial-level experimental teaching demonstration centers, 2 provincial-level virtual simulation experimental teaching centers, and 2 provincial-level undergraduate teaching teams. The institute houses 1 key laboratory for higher education in Fujian Province and 1 research base for humanities and social sciences, and has established 230 off-campus internship and practice bases. It has cultivated distinct characteristics and advantages in fields such as flexible manufacturing equipment integration technologies, Internet of Things applications, embedded artificial intelligence computing, advanced functional materials, and digital trade. The employment rate of graduates has reached a new high among similar institutions, and the quality of education continues to improve.

Above all, XIT places special emphasis on students’ personal development, committed to enhancing teachers’ ability to teach and educate. With a determination to reform and move forward, it strives to fulfill its promise of not leaving any student behind.

Rich in humanities, bright in mountains and seas, XIT will stay true to its original aspirations and create a brighter future with concerted efforts.

提示：校园营销重点在创意，媒介资源只是展示位置，并不意味着好资源就有好的营销效果，校园营销推荐环意互动：商务合作——环意合伙人：Andrew，152 6706 9292